Jaime Schwarz

Yeah, so you want the value of both places. I want the provenance of me going, wearing an awesome something to a red carpet thing, and then there's a PO app that says I was there. But more and more, there are these awesome events online that I want to bring the same story baskets to and gain provenance there.

Yeah, so you want the value of both places. I want the provenance of me going, wearing an awesome something to a red carpet thing, and then there's a PO app that says I was there. But more and more, there are these awesome events online that I want to bring the same story baskets to and gain provenance there.

And that's what centralized platforms should be focused on, being amazing hosts that have great stories for us to add to our products. There's a lot of money to be made in there, but not through control.

And that's what centralized platforms should be focused on, being amazing hosts that have great stories for us to add to our products. There's a lot of money to be made in there, but not through control.

And that's what centralized platforms should be focused on, being amazing hosts that have great stories for us to add to our products. There's a lot of money to be made in there, but not through control.

right scarcity through the unlimited potential of bespoke customization um so if you have this you know the world where you go into where you know you're you're doing building something for free you're not building something for free that's a freemium model where they're getting you hooked and the value is you're going to pay eventually Or you are the product because there's advertising involved.

right scarcity through the unlimited potential of bespoke customization um so if you have this you know the world where you go into where you know you're you're doing building something for free you're not building something for free that's a freemium model where they're getting you hooked and the value is you're going to pay eventually Or you are the product because there's advertising involved.

right scarcity through the unlimited potential of bespoke customization um so if you have this you know the world where you go into where you know you're you're doing building something for free you're not building something for free that's a freemium model where they're getting you hooked and the value is you're going to pay eventually Or you are the product because there's advertising involved.

And that centralized platform is using your attention and the attention economy to hold you. Just look at the invisible hands of the market. Google really meant it when they said, don't be evil. But the invisible hand of the market didn't. Send them the other way. It doesn't matter what you say. It matters where the market's going to send you because that's where the incentives are.

And that centralized platform is using your attention and the attention economy to hold you. Just look at the invisible hands of the market. Google really meant it when they said, don't be evil. But the invisible hand of the market didn't. Send them the other way. It doesn't matter what you say. It matters where the market's going to send you because that's where the incentives are.

And that centralized platform is using your attention and the attention economy to hold you. Just look at the invisible hands of the market. Google really meant it when they said, don't be evil. But the invisible hand of the market didn't. Send them the other way. It doesn't matter what you say. It matters where the market's going to send you because that's where the incentives are.

So how can we change the incentives? You've got to move off a KYC economy where we know people to a KYP economy where the main characters are the products that keep going on. Then your marketing is all about making an awesome product that's a canvas for everybody to keep reusing, a story that everyone wants to be a part of.

So how can we change the incentives? You've got to move off a KYC economy where we know people to a KYP economy where the main characters are the products that keep going on. Then your marketing is all about making an awesome product that's a canvas for everybody to keep reusing, a story that everyone wants to be a part of.

So how can we change the incentives? You've got to move off a KYC economy where we know people to a KYP economy where the main characters are the products that keep going on. Then your marketing is all about making an awesome product that's a canvas for everybody to keep reusing, a story that everyone wants to be a part of.

I really, really want to get a stormtrooper with no background and build an amazing background backstory for my stormtrooper and then meet up with other stormtroopers and create some sort of reality show or whatever online. That would be amazing, but that would be value I added.

I really, really want to get a stormtrooper with no background and build an amazing background backstory for my stormtrooper and then meet up with other stormtroopers and create some sort of reality show or whatever online. That would be amazing, but that would be value I added.

I really, really want to get a stormtrooper with no background and build an amazing background backstory for my stormtrooper and then meet up with other stormtroopers and create some sort of reality show or whatever online. That would be amazing, but that would be value I added.

Well, we've, we've been, it's another one of those things where we've been seeing it coming in terms of like, if you look at stories, it's something successful, it gets sequels. It's more successful. It becomes a world building thing. You get books, you get the movies, you get the comics, it's all different mediums and it's a world building.

Well, we've, we've been, it's another one of those things where we've been seeing it coming in terms of like, if you look at stories, it's something successful, it gets sequels. It's more successful. It becomes a world building thing. You get books, you get the movies, you get the comics, it's all different mediums and it's a world building.

Well, we've, we've been, it's another one of those things where we've been seeing it coming in terms of like, if you look at stories, it's something successful, it gets sequels. It's more successful. It becomes a world building thing. You get books, you get the movies, you get the comics, it's all different mediums and it's a world building.