Jake Howe
speaker
144 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Jake Howe’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, and this is a key point. You know, the order complexity is what's killing the baristas there.
Which is what Steve Jobs did, right? With his four quadrants when he took back over. He was like, listen, what's business? What's consumer? What's high end? What's low? What's portable? What's desktop? I forgot what the four quadrants were. And if you look, Freiburg, to your point of the cost savings, right now, the majority of orders in Starbucks, I believe, are coming in through the app.
And what I was told, you know, in some of the buzz I heard from baristas, was that they are prioritizing mobile orders to punish the people online to get them to download the app because that gets rid of cashiers. And McDonald's has no cashiers in a lot of restaurants right now. You just order at a giant touchscreen.
So the cashiers will be gone, the cooks will be gone, and eventually the baristas will be gone and it'll just be a couple of people.
Also, did you see this incredible clip of him saying he doesn't want anybody working past 6 p.m.? Play this clip. This is like... Oh, this is the Starbucks CEO? The previous Starbucks CEO.
Yeah, fantastic side quest. Let's do it. All right. So now there's a big culture thing going on here, Freeberg, of hard work in corporations. I don't know if you saw Eric Schmidt at Stanford. They took this talk down and Eric Schmidt is walking the comments back. But here we go, folks. This is the money clip from Eric Schmidt.
So you think this was a PR design genuflect? I like that insight. Sax, your thoughts overall?
I don't think that's... Yeah.
Yeah, I think that is the key insight, Saxon, with you on this, which is leadership starts at the top. If the leader says, hey, listen, don't bother me after six. I'll talk to you at 9 a.m., then that's just going to go through the entire organization. And it's already hard enough to run these organizations.
Now, if you run a lifestyle business as your local cafe, and you want to do that, and you're running it at a break-even, that's fine. This is a publicly traded company with shareholders, with massive competition, who could get taken out by all these other brands that are trying to compete with it. You have to have This is a war. We are at war. We have to figure out how to lower prices.
We need to grind every nickel from, you know, the supply chain, rent. We have to renegotiate contracts. And then, you know, just to speak on the work ethic issue, this country is in a very significant war about going back to work and work ethic. You mentioned over-employed and the ethics around that, Chamath. And then there's a group of Americans, and I've been studying this a bit,
that are opting out of capitalism or hacking capitalism. There's a very interesting movement. It's called FIRE, Financial Independence Retire Early. And if you look at the two subreddits, Overemployed and the FIRE subreddit, young people are saying capitalism is there to be hacked. And my way of hacking it is I'm going to have two jobs.
And I had a startup come to me and say, we've got this great engineer, literally from Google, who wants to work from us. and he's making 400K, we can get him for a buck 50. And I said, oh, wow, that's great. Why would he do that? Is he independently wealthy? They said, no, he's keeping his job at Google. He says it takes 10, 20 hours a week, and he's going to work 60 hours a week for us.
And I said, is that ethical or legal? And they're like, I don't know. That's why we're asking you. These are 20-year-old founders we had backed. And I was like, this is incredibly unethical, and you're going to get us in a lawsuit. Don't do it. But that is what's, you know, the give and take.
And if you look at what happened with Dell this past six months, have you been following that, Freeberg, the Dell story?
It's pretty incredible. They told everybody, we're coming back to office. People were like, yeah, I don't want to come back to office. Okay, reasonable. You think you'd do a better job at home? I get it. What they said was, if you want to be work from home, you can't get a promotion and you can't get a salary increase. And you know what employees said? Okay, I don't want an increase.
If my choice is stay at home and have no salary increase, then I don't care about a raise. I don't care about a promotion. Then they said, you know what? We're cutting 12,000 people. You have to come back to office. Jay Penske and his company told everybody to have to come back to office. So
Now that you have this era of being fit and you don't need as many people from AI, I think everybody's coming back to the office, unless you are part of the 20% of truly elite workers. Thanks for coming to my TED Talk.
The technical term for that is collisions. And there's been a lot of research on random collisions. And I agree wholeheartedly with it.
And, you know, in fairness, I think a lot of young people have not been mentored because they came up in the COVID generation and we're now four years later and they just haven't had the chance to be mentored or be in an office. And a lot of senior executives and CEOs are not coming to the office. You know, a part of my move to Austin is,
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