Jamal Bryant

There were people who didn't believe the fast would work.

Yeah.

Where we are right now is the stock has plummeted.

The valuation has dropped by $12 billion.

Foot traffic is down by 7.9%.

The former CEO's salary was slashed by 42%, and now they got a new CEO.

What have you learned through this process about the interaction of Target and this community in particular?

Well, this is the most effective and sustainable boycott for black people in 70 years since the Montgomery bus boycott.

And so it was not muscle memory.

We had to teach a new generation on the sustainability of unity and that you don't see it overnight.

But it's a protracted process.

Knowledge is power.

The Bible says people die from a lack of knowledge.

When black people understood that we spend $12 million a day at Target, and I couldn't think or find one black company that earns $12 million a day, people began to have the light bulb go off and say, I can't spend my dollars where I'm not getting dignity.

In the season of Lent, which is the 40 days leading up to Easter, our church is going to be in a fast. A 40 days of consistent prayer. I am calling for a 40-day fast from Target.

In the season of Lent, which is the 40 days leading up to Easter, our church is going to be in a fast. A 40 days of consistent prayer. I am calling for a 40-day fast from Target.

Not since the Montgomery bus boycott has Black America come together in such a unified vision, a unified focus, and a unified front.

Not since the Montgomery bus boycott has Black America come together in such a unified vision, a unified focus, and a unified front.

You may be seated. You may be seated. And I thank those of you that have been on the target fast with us. If you ain't been on the target, open up your mouth and give God glory. Thank you.

You may be seated. You may be seated. And I thank those of you that have been on the target fast with us. If you ain't been on the target, open up your mouth and give God glory. Thank you.