James Barry

And that's so that it just kind of steamrolled from there.

And then I tried it and I was like, oh, wait a second.

If I take the organ meats, and so pluck is essentially what it became, but I start out just doing liver, but then it became liver, heart, kidney, spleen, and pancreas, freeze-dried and powdered, 100% grass-fed, all the qualities, so now you don't have to worry about sourcing.

And I combine it with salt, organic spices and herbs, and now that flavor, because it does bring a lot of flavor, but then also that microdosing of that health,

is as easy as just salting your food.

And suddenly it's like, there's no fight.

There's no kind of like, I don't know how to cook this.

You know, there's no unfamiliarity.

It's like we all season our food.

So there could be any, anything going on in the world out there.

Emotionally, you could be going through heartbreak, but you're still going to season your food.

Yeah.

You know what I mean?

So there's no new habit.

There's no hurdle there.

But here's the piece that I've only recently learned that I'm just like, this is why I'm in it.

So-

We're talking about, you know, you're talking about your journey, I'm talking about mine.

And these journeys are really important to who we are now and the value we try to bring, right?

Right.