James Chambliss

So I've been doing that for a while.

Now I do some help with branding and kind of the brand imagery, which is what I really love to do.

And that's kind of what I did with Pigeon Toes.

Yeah, so far today, we're about 15k.

So we really got going end of Q4 last year and started hitting the ground running then.

Yeah, so in a saturated market where I'm competing with brands with far more resources for content generation, plus the ability to undercut my $39 per pair price point, what can I do to build brand awareness and reach more customers?

That's a good question.

I mean I'd say the –

In the industry, I saw a gap where all the kids flip flops were mainly adult lines dabbling in kids.

And so I really wanted to come in and say, hey, we are the best done kids flip flop brand dedicated to creating awesome kids flip flops.

Yeah, I've had the thought and it's a really good idea, which kind of pushes me to want to do it more, you know, because I've really been trying through my website.

How do I paint that picture?

You know, and so I thought up close, I really might be able to see people's reaction to it and do something like that.

But we could do it.

Yeah, it's a good idea.

Gosh, a few minutes per pair right now, which we're hopefully will speed up.

There's a process right now with the straps, which is a little more labor intensive and takes a little bit of a skill set.

And so that's my only concern.

So we would have to figure out a way to streamline that and make it a little more foolproof, I think.

But have you done it yourself?