James Chandler

I don't really, if the content is really, really good, I don't really care if it's a human or it's an AI doing it.

Do you think

how seriously do you think we should be taking things like telling people or labelling it for people, really spelling it out for people, this is AI and this is humans, or does it just not matter?

Do you ever think regulators might kind of look at this and go, look, this is what we think as a regulator, that everyone just do this?

Or is that just, that's not a horizon?

And curious as well.

I think that's the kind of, you know, as much as you can hold that tension, I think, between, you know, we are very, very curious about this.

You mentioned consumer sentiment.

What sort of comments do you get from listeners?

Sort of good, bad, whole spectrum of stuff?

Does it help you make things better?

And you're taking all these requests.

I mean, what's Nigel saying about some of these things, turning up on people's Zoom calls?

I mean, are you fulfilling some of

these things with people?

And it's very clear to me now why you're describing ourselves as a tech company rather than a media business.

A media business would run a season.

Yeah.

A whole season, you know, you do all that.

And then you kind of look back at it, kind of what worked, what didn't work, what episodes worked out.