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James Kennedy

๐Ÿ‘ค Speaker
189 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

14 here and then a bunch in, we have an office in Karachi and Pakistan and Dublin as well.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Yeah, that's correct.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So our churn for the last four months has been in the order of 2%.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

that's Logo.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

That's gross.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

What do you mean?

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

What's gross?

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Net is net.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So it's the difference between the number of customers.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Yeah, actually, no, that's incorrect.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So it's gross.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So what we're talking about is total number of customers to churn divided by our total number of customers is 1% to 2%.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

We have been there at different phases and it changes.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So recently that's fallen off a little bit, but yeah.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

You put it at about 13 US is correct.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Well, definitely all areas of the funnel, you know, like for our first user experience probably is still an opportunity for us.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

And, you know, I heard an expression recently, which I really liked, which is amateur marketers focus on the top of the funnel, but the pros focus on the bottom.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So we are putting more effort and resources into the bottom as well as working with our partner network, which is another way of scaling up.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

No, of course not.