James Keyes

At the same time, I was offered an opportunity to go to Hamburger U. So here's two alternatives. Hamburger U and become a store manager within the McDonald's system. McDonald's was just growing at the time. I don't know what the job was, but turning both of those down and instead getting a degree in...

At the same time, I was offered an opportunity to go to Hamburger U. So here's two alternatives. Hamburger U and become a store manager within the McDonald's system. McDonald's was just growing at the time. I don't know what the job was, but turning both of those down and instead getting a degree in...

gave me far more options than I would have ever had at Hamburger U. While my life may not be as colorful as it would have been working for whoever that was, I think it was a good decision. Absolutely.

gave me far more options than I would have ever had at Hamburger U. While my life may not be as colorful as it would have been working for whoever that was, I think it was a good decision. Absolutely.

It's very simply one word, freedom. Okay. It's why the book is called Education is Freedom. It's all about freedom. People think it's about money. Money is just a tool to give you freedom. But even without money, knowledge is what gives you freedom. You can have the freedom to... Have you ever seen that show, Billion Dollar Undercover Billionaire? Yeah. Yeah.

It's very simply one word, freedom. Okay. It's why the book is called Education is Freedom. It's all about freedom. People think it's about money. Money is just a tool to give you freedom. But even without money, knowledge is what gives you freedom. You can have the freedom to... Have you ever seen that show, Billion Dollar Undercover Billionaire? Yeah. Yeah.

They drop these people on the street with like 100 bucks and see if they can become rich again. Interestingly, it's really not about money. Everybody thinks, oh, that's about making money. No. These people have the knowledge... Yes. ...to then go out and give themselves a lifestyle that gives them freedom. Yeah.

They drop these people on the street with like 100 bucks and see if they can become rich again. Interestingly, it's really not about money. Everybody thinks, oh, that's about making money. No. These people have the knowledge... Yes. ...to then go out and give themselves a lifestyle that gives them freedom. Yeah.

I wrote the book for the 18 to 20-year-old me that was a kid that had no idea that he could afford to do anything. beyond the immediate community and experience of family members who didn't have the opportunity to go to college or live the lifestyle that I lived. And so, I wrote it kind of for me.

I wrote the book for the 18 to 20-year-old me that was a kid that had no idea that he could afford to do anything. beyond the immediate community and experience of family members who didn't have the opportunity to go to college or live the lifestyle that I lived. And so, I wrote it kind of for me.

It was like what I would have told my 18 to 20-year-old self that, hey, tremendous opportunity and the secret to your success is in books. And by the way, I'm going to give you a roadmap to even make it simpler because here's a pathway, what to learn, how to learn, or why to learn. If you do these things, you will be successful. So that was my target.

It was like what I would have told my 18 to 20-year-old self that, hey, tremendous opportunity and the secret to your success is in books. And by the way, I'm going to give you a roadmap to even make it simpler because here's a pathway, what to learn, how to learn, or why to learn. If you do these things, you will be successful. So that was my target.

Now, what I've found though, Adam, I'm shocked at the demographic threat. Because while I targeted that audience, the biggest response has been from 25 to 40 that are early in their career saying, I need to get to that next level. How do I do it? And they're finding that same roadmap applies to them.

Now, what I've found though, Adam, I'm shocked at the demographic threat. Because while I targeted that audience, the biggest response has been from 25 to 40 that are early in their career saying, I need to get to that next level. How do I do it? And they're finding that same roadmap applies to them.

Even older people can see that lifelong learning really can make their life richer, even if they're retired.

Even older people can see that lifelong learning really can make their life richer, even if they're retired.

That's a good, concise way to say it. It's what it's all about because fear is such a killer of individuals, of careers, of corporations, of society. And the antidote to fear truly is knowledge.

That's a good, concise way to say it. It's what it's all about because fear is such a killer of individuals, of careers, of corporations, of society. And the antidote to fear truly is knowledge.

Well, I've got a website, James. I use James for the website. It's very formal. You can tell I'm a really formal guy. So jameswkeys.com and that's my website. And then at jkeys, first initial, last name at jkeys author. I'm on TikTok and Instagram and Facebook and all those and Twitter, all those locations. And I'm trying to put out content that

Well, I've got a website, James. I use James for the website. It's very formal. You can tell I'm a really formal guy. So jameswkeys.com and that's my website. And then at jkeys, first initial, last name at jkeys author. I'm on TikTok and Instagram and Facebook and all those and Twitter, all those locations. And I'm trying to put out content that