James Lyons

And that is going to get you to a whole audience you would never capture through government channels or traditional media.

But what Substack does is it allows you to talk to the kind of politics-heavy community.

So you've got the people who are politics-like.

You can reach through the kind of social media piece.

They don't follow all the kind of ins and outs in Westminster in the way that the three of us rather sadly do.

But you then have the party activists, MPs, ministers, people who are interested in politics who will seek out something like this.

And this was very much made for people who are politics heavy.

He's trying to say, I'm not going anywhere.

I mean, that's the number one message that you have to take from this.

You know, he does admit some mistakes.

And he also, very interestingly, you know, does say that the government has asked a lot of the business community in the form of the employers' nicks rise.

But he goes on to mount a defence of his government and

You know, he lists what he sees as the achievements, things like falling waiting lists, knife crime, help with childcare.

He does this just before he says the government isn't a tick box exercise.

But then he does go on to talk as well about, you know, what motivates him.

I've always thought one of the keys to the Prime Minister is his family's experience.

And he talks in this piece about his brother, Nick, who, as he says, had learning difficulties and had to really fight to be seen.

Well, look, a time when the main problem the government has is a lack of growth and a lack of money, the Chancellor is going to be put in a difficult position.

And I would argue, actually, some of the problems stem from the fact that they didn't do some of this stuff early enough.

And they certainly didn't mount an argument.