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James Sutherland

๐Ÿ‘ค Speaker
124 total appearances

Appearances Over Time

Podcast Appearances

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

But it's a nice thing to do to watch how players plot their way around.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

Look, the game is in rude health at the moment, Tom.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

I think in some quarters, almost bursting at the seams, which creates challenges in itself.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

I think

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

Our research suggests that around the year 2021, so five years ago, there were about 2.7 million adult Australians hitting golf balls in Australia.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

Last year it topped 4 million.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

So they're not all members of golf clubs.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

They're not all playing rounds of golf.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

But the amazing thing about the game and one of the things that's really changed about golf is there's all these alternative formats that effectively creates a huge funnel in which people are coming into the game, experiencing the game.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

And I think the image of the game's changing.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

It feels like it's a lot more accessible, affordable.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

It's not as stuffy as some might have perceived it to be.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

And that in itself is creating, I guess, huge opportunities, but also challenges in some areas as golf clubs.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

You know, tee times get booked up and there are waiting lists on various golf clubs.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

membership lists, all those things, I guess, are better than the alternative, but they create challenges as well.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

I think so.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

There's no doubt that his legend status has gone up a level.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

We're already in planning mode, obviously, knowing that we have him secured and that we're playing at Kingston Heath this year allows us to plan ahead.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

We did our best to match the significant demand last year at Royal Melbourne.

Whateley
James Sutherland | Golf Australia CEO (14.04.26)

We had record crowds, I think 113,000.