Jamie Loftus

And he's so Mormon that he worked on Mitt Romney's failed presidential campaign in 2012. But Daniel's dream is to move back to Utah and live on a farm. And they finally do so in 2017, buying the eponymous Ballerina Farm in 2018. By the time they moved on to the 328-acre farm, they had four kids.

And when they moved onto the farm, Hannah Nealman's online brand as a Mormon wife was well-established, but significantly less successful. Hannah started her social media journey as a mom influencer on a blog called We Took the Train in early 2013, shortly after the birth of her first child, Henry, and her college graduation.

And when they moved onto the farm, Hannah Nealman's online brand as a Mormon wife was well-established, but significantly less successful. Hannah started her social media journey as a mom influencer on a blog called We Took the Train in early 2013, shortly after the birth of her first child, Henry, and her college graduation.

And when they moved onto the farm, Hannah Nealman's online brand as a Mormon wife was well-established, but significantly less successful. Hannah started her social media journey as a mom influencer on a blog called We Took the Train in early 2013, shortly after the birth of her first child, Henry, and her college graduation.

And it's interesting that she intersects with a completely different era of successful Mormon online influencers. Because in the 2000s into the early 2010s, Mormon mommy blogs were a thing. The Mormon mommy blogger pipeline was popular for as long as blogs were popular. And mommy bloggers in general have always enjoyed massive success and usually adapt to new social media platforms pretty easily.

And it's interesting that she intersects with a completely different era of successful Mormon online influencers. Because in the 2000s into the early 2010s, Mormon mommy blogs were a thing. The Mormon mommy blogger pipeline was popular for as long as blogs were popular. And mommy bloggers in general have always enjoyed massive success and usually adapt to new social media platforms pretty easily.

And it's interesting that she intersects with a completely different era of successful Mormon online influencers. Because in the 2000s into the early 2010s, Mormon mommy blogs were a thing. The Mormon mommy blogger pipeline was popular for as long as blogs were popular. And mommy bloggers in general have always enjoyed massive success and usually adapt to new social media platforms pretty easily.

I'd recommend Sarah Peterson's book, Momfluenced, for more on this topic. Because mommy blogging was popular from the very dawn of social media, but it was very different than the trad wife content that we see today. There was a lot more emphasis on writing over visuals, and the writing tended to be more confessional. Writer Catherine Gieser Morton has been covering this space for a long time.

I'd recommend Sarah Peterson's book, Momfluenced, for more on this topic. Because mommy blogging was popular from the very dawn of social media, but it was very different than the trad wife content that we see today. There was a lot more emphasis on writing over visuals, and the writing tended to be more confessional. Writer Catherine Gieser Morton has been covering this space for a long time.

I'd recommend Sarah Peterson's book, Momfluenced, for more on this topic. Because mommy blogging was popular from the very dawn of social media, but it was very different than the trad wife content that we see today. There was a lot more emphasis on writing over visuals, and the writing tended to be more confessional. Writer Catherine Gieser Morton has been covering this space for a long time.

I'm quoting here from a New York Times column called Did Moms Exist Before Social Media? from 2020, where she mentions how Mormon women entering the mommy blog space changed it.

I'm quoting here from a New York Times column called Did Moms Exist Before Social Media? from 2020, where she mentions how Mormon women entering the mommy blog space changed it.

I'm quoting here from a New York Times column called Did Moms Exist Before Social Media? from 2020, where she mentions how Mormon women entering the mommy blog space changed it.

Early successful Mormon or ex-Mormon mommy bloggers included Heather Armstrong of Doocy, Amber Fillerup Davis, and Love Taza, a.k.a. Naomi Davis. Around this same time, successful family bloggers like Shay Carl and his family become really popular on YouTube in the late aughts into the early 2010s.

Early successful Mormon or ex-Mormon mommy bloggers included Heather Armstrong of Doocy, Amber Fillerup Davis, and Love Taza, a.k.a. Naomi Davis. Around this same time, successful family bloggers like Shay Carl and his family become really popular on YouTube in the late aughts into the early 2010s.

Early successful Mormon or ex-Mormon mommy bloggers included Heather Armstrong of Doocy, Amber Fillerup Davis, and Love Taza, a.k.a. Naomi Davis. Around this same time, successful family bloggers like Shay Carl and his family become really popular on YouTube in the late aughts into the early 2010s.

In fact, Carl's child Brock was considered to be the first Truman baby, as in the Truman Show, as in a child whose life was documented from moment one to a massive social media audience. Scary! This hyper-vulnerable mommy blog stuff is considered pretty old school now.

In fact, Carl's child Brock was considered to be the first Truman baby, as in the Truman Show, as in a child whose life was documented from moment one to a massive social media audience. Scary! This hyper-vulnerable mommy blog stuff is considered pretty old school now.

In fact, Carl's child Brock was considered to be the first Truman baby, as in the Truman Show, as in a child whose life was documented from moment one to a massive social media audience. Scary! This hyper-vulnerable mommy blog stuff is considered pretty old school now.

At the time, Mormon mommy bloggers were a part of the coined blogger knackle community, with personalities like Stephanie Nielsen of the NeNe Dialogues and C. Jane Kendrick of C. Jane Enjoy It serving as early examples for their crossover appeal outside of the religion. There was even an award system developed for successful blogger knuckle publications called the Niblets.