Jamie Loftus

For most of her videos, you can find affiliate codes on her website for basically anything you saw her use in the course of the video. In 2021, Hannah had 200,000 Instagram followers. Now, she has 10 million. So the days where Hannah was teaching dance part-time are long gone. Now she's a farmer who isn't just running a business and making meals.

And as these responsibilities pile up, viewers began to question how she was doing all of this. Like sure, Surely someone is helping with the kids and the business, right? Because the kids are homeschooled and the meals took hours and Hannah appeared to be making content and co-running multiple businesses while also upholding conservative values. That's a lot of jobs.

And as these responsibilities pile up, viewers began to question how she was doing all of this. Like sure, Surely someone is helping with the kids and the business, right? Because the kids are homeschooled and the meals took hours and Hannah appeared to be making content and co-running multiple businesses while also upholding conservative values. That's a lot of jobs.

And as these responsibilities pile up, viewers began to question how she was doing all of this. Like sure, Surely someone is helping with the kids and the business, right? Because the kids are homeschooled and the meals took hours and Hannah appeared to be making content and co-running multiple businesses while also upholding conservative values. That's a lot of jobs.

But we're not really allowed behind the curtain. Part of the content's appeal is that Hannah made this all look so easy. And as she was doing all of this, she continued to compete in the occasional pageant, winning the title of Mrs. America in 2021 and 2023.

But we're not really allowed behind the curtain. Part of the content's appeal is that Hannah made this all look so easy. And as she was doing all of this, she continued to compete in the occasional pageant, winning the title of Mrs. America in 2021 and 2023.

But we're not really allowed behind the curtain. Part of the content's appeal is that Hannah made this all look so easy. And as she was doing all of this, she continued to compete in the occasional pageant, winning the title of Mrs. America in 2021 and 2023.

She's projecting the super mom image, right? It's unclear to viewers how it's attained. And you get the feeling that it either requires a lot of personal sacrifice, a lot of other people working just outside the frame or both. Because the alternative is, well, what the fuck is wrong with me? But this virtuousness.

She's projecting the super mom image, right? It's unclear to viewers how it's attained. And you get the feeling that it either requires a lot of personal sacrifice, a lot of other people working just outside the frame or both. Because the alternative is, well, what the fuck is wrong with me? But this virtuousness.

She's projecting the super mom image, right? It's unclear to viewers how it's attained. And you get the feeling that it either requires a lot of personal sacrifice, a lot of other people working just outside the frame or both. Because the alternative is, well, what the fuck is wrong with me? But this virtuousness.

This emphasis on disciplining the body, the emphasis that, ball gowns aside, my marriage and family are the most important thing, that's a solid add for Mormonism. And even so, the Ballerina Farm family doesn't often reference the Mormon church online. It's implied they get ready for church on camera.

This emphasis on disciplining the body, the emphasis that, ball gowns aside, my marriage and family are the most important thing, that's a solid add for Mormonism. And even so, the Ballerina Farm family doesn't often reference the Mormon church online. It's implied they get ready for church on camera.

This emphasis on disciplining the body, the emphasis that, ball gowns aside, my marriage and family are the most important thing, that's a solid add for Mormonism. And even so, the Ballerina Farm family doesn't often reference the Mormon church online. It's implied they get ready for church on camera.

There's extreme emphasis placed on the gender roles in nuclear families, but for someone who comes across their content by chance, there's nothing that screams, these are Mormons. unless you know what to look for in terms of home decor. And this feels by design.

There's extreme emphasis placed on the gender roles in nuclear families, but for someone who comes across their content by chance, there's nothing that screams, these are Mormons. unless you know what to look for in terms of home decor. And this feels by design.

There's extreme emphasis placed on the gender roles in nuclear families, but for someone who comes across their content by chance, there's nothing that screams, these are Mormons. unless you know what to look for in terms of home decor. And this feels by design.

You don't build an empire with the ninth most popular religion in the U.S., according to Pew Research, behind dominant Protestant and Catholic practices, behind Judaism, and behind other subcategories like atheist, agnostic, and quote, nothing in particular, unquote.

You don't build an empire with the ninth most popular religion in the U.S., according to Pew Research, behind dominant Protestant and Catholic practices, behind Judaism, and behind other subcategories like atheist, agnostic, and quote, nothing in particular, unquote.

You don't build an empire with the ninth most popular religion in the U.S., according to Pew Research, behind dominant Protestant and Catholic practices, behind Judaism, and behind other subcategories like atheist, agnostic, and quote, nothing in particular, unquote.

If you're six places behind, nothing in particular, and want to keep growing your business, it makes sense that they avoid endorsing their often controversial religion. So in most places, I've seen Ballerina Farm classified as a soft advertisement for the church. And for feminists with careers who openly advocate on issues like queer and trans rights and open abortion access,