Jamie Siminoff

That's just for your, like, that's, you know, how your, I mean, your iPhone today, if you search your iPhone, it's crazy, like search for someone's name in your photos and like their pictures come up.

And so I do think there's a balance between not allowing technology to exist that should exist that helps people and gives them more efficiency, gives them safer homes, and then also obviously not creating to where you're going to like this sort of dystopian place that, you know, is...

is that.

And so I think that is like, that's the responsibility.

But like what we're doing with Familiar Faces is we're just giving you the ability to say like, when my wife comes home, don't, don't, don't, you know, because it is like silly.

Like, why do I get an alert when my wife comes home?

I don't want it.

Like, I don't need it.

It's not about the camera.

I think it's also that the cameras will alert people in a way that's... Part of what made Ring and what made neighbors safer with Ring 1.0, and I think we are in Ring 2.0, is that there was no presence at the home.

How did people break into homes?

They would go literally knock, knock burglars.

They'd go knock, knock like no one was home.

It was at 3 o'clock in the afternoon.

They'd go to the homes next door, find a place that was empty, and they'd go in the home.

Ring allowed you to now all of a sudden...

Like when someone comes up to the door, like you're like, oh, I got emotional alert.

Hi, like what's going on?

And so it gave presence to the home.

So it didn't, you know, I don't think you have to go as far as that real time stuff to like get to where we're talking about.