Jan Henric Buettner

Formula One drivers, right?

Yeah.

Exactly.

Everybody watches Formula One.

And so the same as we want to apply to chess.

We want to have chess being interesting for normal people and not for chess players.

So in the end, we want to have this joke like, okay, who watches chess tournaments?

It's so boring because watching two people play chess is as boring as watching fast cars drive by with no contacts, right?

So now you give the context in Formula 1 and you have all the personality stories and you have the color codes, you have the red Ferrari and the green Aston Martin and so on.

And so we applied that model as well.

So all the players, they have the different color jackets, you know, and so everybody can be distinguished also by the fans, even although the names might not ring a big bell.

And similar like Formula One races, when you go to para clubs, you have 20 drivers.

If you look around and talk to like 95% of the people don't know more than like three or four names of drivers.

Most of them don't even watch the race during it's going on because they socialize with each other.

So we make chess a social event on the highest level and we have also some celebrities there.

And we make the crossover like with the basketball, like two days ago with the basketball players.

We will do the same with tennis, soccer, with other sports.

So also to bring the fans of those stars to chess, right?

For example, the fan base of Derrick Rose or all the other players that have been there are also now interested in what we are doing with chess.

Brilliant, because the competitive chess scene has been very boring, right?