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Jan

👤 Speaker
4059 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Are these the type of problems we are still talking about today in 2024? Haven't we learned anything in the past 10, 20 years? And that's such an elegant solution where hopefully, I mean, in the end, I loved how you started the story. You start speaking to the AEs who are already doing it. Obviously, those are not the ones you need to convert from a mindset perspective.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

They already believe in it, that it makes sense for them to be able to show at least something in those first meetings. And then, of course, it becomes a topic of just making it as easy as possible for them. And hopefully by that means also making it more accessible to the others who maybe today feel a bit Let's say they have respect for it, which is also fine, right?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

They already believe in it, that it makes sense for them to be able to show at least something in those first meetings. And then, of course, it becomes a topic of just making it as easy as possible for them. And hopefully by that means also making it more accessible to the others who maybe today feel a bit Let's say they have respect for it, which is also fine, right?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Sometimes they don't want to make anything, they don't want to break it, and they are maybe a little bit afraid of it, and I think the solution that you just discussed can lower the barrier.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Sometimes they don't want to make anything, they don't want to break it, and they are maybe a little bit afraid of it, and I think the solution that you just discussed can lower the barrier.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Du hast etwas gesagt, das ich gerne ausprobieren möchte. Du hast es vorhin erwähnt, du bist ein großer Fan von Live-Systemen. Nun, du hast bemerkt, dass diese Systeme robust waren, also gab es sehr wenig Chancen, dass sie brechen. In meiner Meinung triggert das sofort.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Du hast etwas gesagt, das ich gerne ausprobieren möchte. Du hast es vorhin erwähnt, du bist ein großer Fan von Live-Systemen. Nun, du hast bemerkt, dass diese Systeme robust waren, also gab es sehr wenig Chancen, dass sie brechen. In meiner Meinung triggert das sofort.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Warum benutzt du nicht nur Demo-Automation und bietet deinem Kunden ein Interface wie das, in dem du dich nicht auf ein Live-System verlässt, weil es technisch auf einem ganz anderen Niveau funktioniert? Warum bist du ein Fan von Live-Systemen?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Warum benutzt du nicht nur Demo-Automation und bietet deinem Kunden ein Interface wie das, in dem du dich nicht auf ein Live-System verlässt, weil es technisch auf einem ganz anderen Niveau funktioniert? Warum bist du ein Fan von Live-Systemen?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So what I was hearing is a live environment is better at suspending disbelief that what you're looking at is fake.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So what I was hearing is a live environment is better at suspending disbelief that what you're looking at is fake.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

That's what I heard. And I think there is definitely an element for it. I can see the reasoning. I think what I'm wondering is to what degree does that help you or does not help you in actually closing the deal by removing that skepticism that might be there if you're just presenting screenshots that are clickable.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

That's what I heard. And I think there is definitely an element for it. I can see the reasoning. I think what I'm wondering is to what degree does that help you or does not help you in actually closing the deal by removing that skepticism that might be there if you're just presenting screenshots that are clickable.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Fair enough. Ich meine, ich denke, die wichtige Frage dahinter ist, ob der Kunde sogar die Unterschiede erzählen kann. Und das Das ist ein Nuance, das man wahrscheinlich nicht von außen beurteilen kann. Es werden Leute bei Ihrem Prospekt sein, die das URL sehen und denken, das ist offensichtlich ein Fake-System. Und dann werden andere, die das nicht sehen, einfach mit ihm interagieren.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Fair enough. Ich meine, ich denke, die wichtige Frage dahinter ist, ob der Kunde sogar die Unterschiede erzählen kann. Und das Das ist ein Nuance, das man wahrscheinlich nicht von außen beurteilen kann. Es werden Leute bei Ihrem Prospekt sein, die das URL sehen und denken, das ist offensichtlich ein Fake-System. Und dann werden andere, die das nicht sehen, einfach mit ihm interagieren.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Sie drücken keine lustigen Knöpfe. Sie sagen, hey, das ist perfekt in Ordnung. Aber ich denke, im Allgemeinen bin ich auch ein großer Fan, dass Kunden, Prospekte im Allgemeinen, Zugang zu unserer Software in einer sehr niedrigen Barriereform haben. Ich liebe das. The example that you gave with Salesforce and that URL, where everyone can go to and just click some demo org to see what's going on.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Sie drücken keine lustigen Knöpfe. Sie sagen, hey, das ist perfekt in Ordnung. Aber ich denke, im Allgemeinen bin ich auch ein großer Fan, dass Kunden, Prospekte im Allgemeinen, Zugang zu unserer Software in einer sehr niedrigen Barriereform haben. Ich liebe das. The example that you gave with Salesforce and that URL, where everyone can go to and just click some demo org to see what's going on.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Because I think we still spend too much time in customer-facing meetings just showing our software. I think this can to some extent at least be done in an asynchronous way. Yeah. So why if we have a 60-minute meeting with a customer and the time is rare? Those are 60 minutes that need to be meaningful. Is it really meaningful if I rattle off our most fan-favorite features in the first 20 minutes?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Because I think we still spend too much time in customer-facing meetings just showing our software. I think this can to some extent at least be done in an asynchronous way. Yeah. So why if we have a 60-minute meeting with a customer and the time is rare? Those are 60 minutes that need to be meaningful. Is it really meaningful if I rattle off our most fan-favorite features in the first 20 minutes?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Or should we rather talk about really what are your challenges? What are the consequences those lead to? And is it really worthwhile considering we're doing a project here? I think that would be the more meaningful conversation as opposed to we just would like to see what you're doing. Hier ist ein Video, hier ist ein Klick-Path-Demo, was auch immer du es nennst.