Jane Chambers

And why do you think they come?

And what kind of trainers do they like and how much cheaper are they?

Eduardo spots an Argentinian customer, Dolores, who's visiting with her family and takes me to talk to her.

Outside the shoe shop, I think I've spotted another happy tourist, a woman carrying a lot of bags full of her purchases.

Good morning, my name is Carolina and I'm visiting from Mendoza in Argentina.

here.

But there are some things Carolina's finding more expensive during her stay.

Food is more expensive here in Chile.

Things like beef and chicken are more expensive than at home.

Beef is twice as expensive here.

To save money, we cook in the apartment we're renting and sometimes even bring food over from Argentina to make savings.

The outlet park's currently running a marketing campaign called Turista Feliz, which in English means Happy Tourist.

The goal is to attract more Argentinians.

I'm off to meet Head of Marketing Carolina Gómez to find out more.

The Tourista Feliz campaign means that we give special benefits and discounts to tourists who visit us here.

We are especially targeting tourists from places like Mendoza and the rest of Argentina, who have been visiting us for some time now.

They get free parking when they come here if they show their passports or ID cards, and they also get extra discounts in some of the shops.

And why are Argentines such an important market for you?

Because we are an outlet, our prices are already cheaper than other shops.

But we also have brands that are more expensive for them back home, that they can't find in Argentina, like Adidas, Puma, Rosen, Canon, Oakley, Levi's and many more.