Jane Herdlicker

And it's on us to work with our suppliers to ensure that we're innovating against that insight and clarity so that we're playing into the needs of the 18-year-old community and the 19-year-olds and the 20-year-olds and all the way up through starting to get more serious in life.

And we just frankly haven't.

The industry hasn't.

And what you see in that next generation coming up is they go out and they have a lot of fun.

They're not drinking a lot in the pub and they're not drinking a lot in the club.

That doesn't mean they didn't drink a lot that night.

I can guarantee you that they have, but they've done that at home with their mates.

And they go into BWS, and they load their pockets up with singles that they can drink on the way to where they're going, or they take it over to a friend's house.

A bottle of vodka and Red Bulls in a refrigerator is kind of a normal thing.

I know when I get home at the end of the night, if I've been out for dinner with some friends, and I open up the fridge, and there's a quarter of a bottle of vodka left, and there's one Red Bull, I know what happened in my house before they went out.

Is that right?