Janell Stephens
Appearances
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Do what is best for them and their family because I meant both I know really oh my god like I can name I don't know if I couldn't anybody but yeah, it's companies out there right now that I have met super successful That have said no, we just want to keep this in our family Yeah, and then it's it's companies out there.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
It's like I'm building it to sell I think that it's that's a personal decision and It's exhausting, it's a lot with any business. It's a lot. So I think you just have to decide what's best for you and your family. do I feel that when companies purchase black-owned brands or any, whatever, black-owned, white-owned brands, their goal is to see how they can get their money out of it, save a dollar.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Of course. Of course. Because it's a business. It becomes like a business to them. Yeah. And it becomes less of this is it's a real person behind this company, behind this brand. This is my baby, you know. So you just got to do what's best for you.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
But I do want to say that is so important for our community to have ownership and stuff. It's so important because I've never been in corporate. I've never worked in corporate America, always on the medical side. So that's kind of different. But it wasn't until I started having meetings with Camille Rose and going into corporate settings where I'm realizing,
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
you know, it's really not a lot of us in here, right? And it made me think, of my children and if they wanted to intern somewhere and you know, they're competing against companies that are not really owned by us. So, you know, it'll be harder. And so I think it's so important for us to have ownership in a lot so you can call me and say, hey, my niece wants to intern, would you follow you? Yeah.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I'm excited to be here. Yes. Thank you for having me.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Have her come or I'll come call you and say, hey, my daughter wants to shadow you.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
You know what I'm saying? So it's so it's very, very important. I love that. Yeah.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Absolutely.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I know, right? So one hurdle that really, really stressed me out was finding a manufacturer that believed in what I believed in as far as like the ingredients. When I thought I found one, it was this guy. He was like, I'll help you. And I'm like, okay. He was like, but I'm not purchasing any of your ingredients because it's food. You don't have to put this in your products.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
We got this synthetic that's cheaper. And I'm like, I'm not doing that because I would not want to disappoint my clients who's purchasing me online. And then when they see me in the shelf, it's a whole different. I'm not doing that. And then, yeah. And then, you know, I want to make sure these products are safe for me to use and my children and my family. So I'm not using anything synthetic.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
That was a problem when I went to the laboratories. You know, the chemist wouldn't be friendly with me because I call myself a kitchen chemist. And I was like, what is that? I went to school for this. You know what I'm saying? So they didn't want to hear that. what kind of ingredients I got coming in there.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I got a lot of, well, my grandmother lived till she was 199 and 85 and she got perms and all that kind of stuff. I got a lot of that. So when I found him, he was like, I'll help you out. But you have to send all of your ingredients. So I had big pallets of almond milk, everything sent into his lab. I was just using his tanks. And so that first year I was in the retail store, I made no money.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Made no money. Girl, he treated me like crap because I was like this little brand and he was doing like bigger brands. It was crazy. And then as I kind of grew in the business and started meeting more and more people, they was like, wait, what issues are you having? And I would tell them and he was like, what's the art about? No, ma'am, that's not small. We'll take you.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And I'm like, it's not small? Absolutely not. You know, but he was telling me.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So he was like double dipping. Like I had to pay him to use his tank. Yes, it was like a struggle. So that was just, you know, that was a part of my journey. Such a hurdle that I had to overcome.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Yes. I'm happy to be here. It's been a long time coming.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
go through and get through and then it was at that point I remember telling my husband all right I gotta drop everything I gotta get out there hit the streets and find a partner that can help me produce these products and not just any partner right somebody who believed in what I believed in yeah and
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
oh my god thank god i did we're still together to this day but let me tell you about that story when i met this lady a chemist she was at another laboratory a big laboratory we're gelling right we're talking you can't really talk to those chemists a lot of times don't want to talk to you right it's very rare to find somebody that let me let me hear your story what ingredients what do you know so i found her
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And then right when I'm thinking, okay, let's do this, that company that she worked for would make her up. I was like, what are you, what is happening? But she pulled me and she was like, you know what, I want to go into business myself. And as I grew, she grew. And you should see her facility today. Like she bought like these tanks. Girl, yes.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Same. Thank you.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So not only was I creating something for me and my family, I created jobs for her and tons of people in her facility. And we're still together today.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
What do I do? I don't know. Look, before that self-care question, right? That self-care question that self-care does not exist. But before I was like, oh, balance. I got this. Work like that. I don't know.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I think I pour back into my body, which I make sure I'm working out, doing something at the gym every day. Mentally now, I don't know. I keep saying every year, oh, I need a therapist. What is that like? Never had one. Oh, I want one. I haven't done that yet.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
That's what everybody's telling me.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
it really okay you got you gotta well most people don't like to share their therapist so i don't know are you like no i'm not i will say okay i'm not a gatekeeper yeah you gotta share because i'm like well what what do you sit there doing what you start talking about yeah i got a hundred thousand bottles right like you know how does it work you know exactly yeah but um i think exercise to me helps
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
as small as that may sound. That's huge, it's not small. It helps me, it helps me, yeah.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Yes, girl, so much, but I'm so excited in 2025, Camille Rose Skin. Like, girl, I got to pour into the darker skin tone. So that's what we're working on now. And we'll be releasing that the top of 2025.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Well, yours too. Thank you.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Janelle, thank you so much. Absolutely.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Absolutely. It's always a blessing for us to show up in the community and help out, you know, as much as we can. So thank you for thinking of us.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I know. Everybody calls me Camille.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
My name is Chanel. But hey, so Camille Rose, man, it has been such a blessing for me and I'm super surprised. I'm still surprised that I am even in this industry and God put me on this journey, right? So I started Camille Rose back in 2011. I just went on this whole journey quest for all things natural. Not even realizing, or not even wanting to, this is something that I want to sell.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I just went on, okay, I got to figure out how to have a holistic lifestyle for me and my family. Let me research ingredients, let me know what I'm using on my body, on my skin, on my hair, for myself and my kids. Doing that just set me on this whole new journey without even realizing what God was doing in my life.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I feel like I was born with like a hustle mentality. And I don't know if I want to use the word hustle. I don't know. I like the word, but some people are like, we're entrepreneurs, but I'm an entrepreneur and I'm a hustler. So I'm bold.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I followed the traditional got to go to college path, you know, got my master's in science and then pivoted. Just took a step out on faith and enjoyed the whole process, right, of doing just that. And out of that, you know, Camille Rose was born.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Of course, I had to tie it in to my grandmother some kind of way. loved roses right and on the date my grandmother I always say she's the original Camille Rose never went to a doctor she died when she was like 99 but she didn't look it you know skin was amazing smooth and I said you know what I want to dedicate my brand to her some type of way because
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
She had her own little concoctions that she was making for us if we got sick, you know, her own home remedies. And I think I, of course, super inspired by her. And on the day of her services, she passed away like in the winter. her yard that had roses in her front yard, they were all dead, right? And then my aunt looked over and it was one rose that was bloomed, in full bloom.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And my aunt was like, oh my God, look at that rose. And it was red. It was, the rest were dead. It was like, wait a minute, what's happening here? And so that's the rose that you see in my silhouettes, my logo's hair. And my aunt was like, you know, I'm just going to take that as a sign that, you know, mom is at peace.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And so I just wanted to tie my brand into, you know, my grandmother and how much she meant to me.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So not even saying that I wanted to pivot. I started having, I was having kids young and thinking, okay, I got my master's now, but I got all these babies, so it's like hard for me to get out and punch somebody's clock. And then the babies that I had had suffered from severe eczemas and daughter was born with curly hair, my son had curls.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And then it's at that moment that you're like, wait a minute, I can't, I gotta be careful. Like they're too young for me to be using all these chemicals and the crazy stuff. And what is this? And you know, why are the things that I'm buying, everything that I'm using, nothing is working. What is going on? It says organic.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And then bringing them to doctor after doctor, they're writing a prescription and it's like, I can't keep doing this. So let me figure this out. I'm really about to be super mom and just do what I have to do.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
research the ingredients of the products that i thought were organic and it that was like wait a minute is one it organic ingredient in here you know the rest isn't yeah and i just just started um teaching myself about herbs and making everything
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So I think that when I realized that I'm enjoying this and when I realized that, OK, I'm obsessed with making formulas is when I realized, OK, I got to share it. I remember doing this whole diaper rash cream that really worked. The next day after I used it, I called my husband in the room. I was like, you got to see this. This is gone. That diaper rash is gone.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I got to figure out how to share it, not sell it, but share it because it was such a struggle for me. I'm talking about their skin was bleeding. Like, okay, I figured this out. I was like, I got to share it. But how do I share it if I'm making it and throw up a website? Like, what do I do?
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So I remember calling like a laboratory and telling them, hey, I got this cream and this is the ingredients and how do I do this? And they were like, they started talking dollars that I didn't have. Right. And I was frustrated. I hung the phone up. I was like, But then I didn't let that stop me. I was like, well, I can't afford to do it like the right way with the pretty packaging.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And so let me just do it myself. Let me throw up a small website and just see how it goes.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And then it just went.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I had everything, girl. I was nursing at the time, which was super painful.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So I'm like, I'm doing a nipple cream, like everything. Like I would have scratches of a scratch of paper and taking it to a compounding pharmacist with like ingredients on it and say, whip this up for me.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And they would. And but it was like, girl, that was three years before Camille Rose was actually a thing. So I just take that as God was grooming me. He was like he was putting me on that path without me even realizing it. And without me even putting a ton of pressure on myself.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I was in class. yes the whole time i was in the and god was the teacher yeah you know yeah and so um it was just a um a learning lesson those three years that i went through and then he said okay time the timing is now
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
feel like I was born with like a hustle mentality and I don't know if I want to use the word hustle I don't know I like the word but some people are like we're entrepreneurs but I'm an entrepreneur and I'm a hustler so I'm both and I think I was born with that because Camille Rose um it really wasn't my first business I had um a home health sitting agency before. I'm a therapist.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And so when I finished graduate school, I got into home health and I would hire CNAs, LPNs to go out into the home and sit with people, older people, people who or stroke victims, that kind of stuff. I had like 35 employees under that company. So I was always like, okay, do for self, do for self. Like, I think that my family pretty much raised me like that, you know?
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
So that mindset was always there and I was never afraid of work. You know, never afraid of work. If I punch the clock, I'm gonna work there. And when I got off, I'm gonna work for me. Twice more, you know, just harder. So I wasn't scared to do that. And I love doing it. You know, it was such a joy when you receive a check that you made for yourself by yourself.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
That's a bomb feeling, you know, and I wanted more and more of that.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I think that everything is oversaturated, right? And I think that if it's your passion and if that's what you really want to do, it'll come. You just got to keep working towards it like every day. Like don't put it to the side. Don't keep it in your head and you wishing upon a star. I think that don't worry about
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
how big you're gonna grow it, just think about growing it where you are at that moment. And then just keep working towards it. And the more you pour into it, it's gonna get bigger.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Absolutely. Which is one reason, which I tell people, grow at the pace that you're comfortable with growing.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
funded it and my husband of course he funded it too but we did it as we grow you know because my goal wasn't get it to everybody my goal wasn't even getting in the retail stores my goal was to let me throw up this website and use my social media and try to reach people there when I started my formulas I went to the I didn't even know where you would go to buy a bottle or a jar.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I went to the grocery store and I bought mason jars. And I got my little Sharpie and got like this cute little paper from Hobby Lobby and taped that on the jars and that's how I did it. I was okay with doing it like that until I was able to not only teach myself, where do you get a component from, you know? And how do I do this? So it was the pace that I was comfortable with growing.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And I never, I'm so glad I did it like that because it was less stressful, you know? I wasn't like, I got to do this. I got to get into Target. It was less stressful for me. And it made it more enjoyable. That's good.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
I think I was supported by everybody. Not necessarily. I think things for me, not think, I think, I know things for me started happening really, really quickly. It was like divine order. Most people don't know, after that website I threw up, the year later I was in a major, a big box retail store. One year later. What? I knew nothing.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
When I tell you, I don't know what I thought, like what they invited me to this meeting to tell my story. I don't know if I was like, okay, yeah, I'm going to take the meeting with me and this one person that I met and that was it. girl, I walked in and it was like a ton of people, a round table full of people. Of course, they didn't look like me. And I was like, what am I doing here?
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
You know, and that was a little bit intimidating. However, you know, they welcomed me and it was like, tell your story.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
When we met, tell that story. And it was so easy to do. And so that following year, Camille Rose was in Target. That is crazy. But yeah, but the people around me, yeah, everybody was pretty supportive.
Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
And they really didn't even, I don't know if they realized what I was doing or how big, you know, it was going to get. But yeah.