The Money Mindset w/ Janell Stephens & The Wall Street Trapper
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How did Janelle Stephens build Camille Rose?
coming up on keep it positive sweetie now you're thrown into this huge beauty brand business and you have one of the top selling businesses what were some of the fundamental things that you even had to learn along the way to really create this business as far as a business mindset because it's different than getting in the kitchen and being creative yeah it's a whole nother mindset i
I feel like I was born with like a hustle mentality. And I don't know if I want to use the word hustle. I don't know. I like the word, but some people are like, we're entrepreneurs, but I'm an entrepreneur and I'm a hustler. So I'm bold. It can't be just about money. No. Because if we make it just about money, we can't go where we need to go at. No, you can't. So we got to put God first and say, God, like, yo, it says Proverbs 10 and 4, diligent hands build wealth. Mm-hmm. Poor hands make for lazy, so okay, if he tells us to be diligent, let me just be diligent.
Hi, I'm Chris Renee Hazlitt, and this is Keep It Positive, Sweetie, a safe space to heal, laugh, grow, and love. Today's show is all about the money, and I'm sitting down today with two top-tier entrepreneurs, the Wall Street trapper and the CEO and founder of Camille Rose, Janelle Stephens. As the founder and CEO of the number one black owned hair care brand, Camille Rose Janelle Stevens has carved a beautiful path in the business for herself. Her climb to success hasn't been smooth, but her desire to serve the needs of others has been her source of help all along the way. Janelle, thank you so much for coming today.
I'm excited to be here. Yes. Thank you for having me.
I appreciate you. You've sponsored and helped me with so many things. We met like once at the gathering spot and I've been a fan of your products. Really? Yeah, it was a while ago. It was at some event. I can't remember which one it was, but I remember we got to talk like right in the front. We got a photo together.
Yes. I'm happy to be here. It's been a long time coming.
It has. I'm so proud of everything that you've accomplished.
Same. Thank you.
Thank you. For those who don't know, if you came to the live show for Keep It Positive Sweetie, Janelle and her company, Camille Rose, actually sponsored gift bags for everyone. So I truly appreciate you. And so does the Keep It Positive Sweetie community.
Absolutely. It's always a blessing for us to show up in the community and help out, you know, as much as we can. So thank you for thinking of us.
Of course, of course. Well, I wanted to know about Janelle Stephens, the face and the name behind Camille Rose. We see you on all the shelves in the stores, but I want to learn more about you today.
I know. Everybody calls me Camille.
You're like, that is not my name.
My name is Chanel. But hey, so Camille Rose, man, it has been such a blessing for me and I'm super surprised. I'm still surprised that I am even in this industry and God put me on this journey, right? So I started Camille Rose back in 2011. I just went on this whole journey quest for all things natural. Not even realizing, or not even wanting to, this is something that I want to sell. I just went on, okay, I got to figure out how to have a holistic lifestyle for me and my family. Let me research ingredients, let me know what I'm using on my body, on my skin, on my hair, for myself and my kids. Doing that just set me on this whole new journey without even realizing what God was doing in my life.
I followed the traditional got to go to college path, you know, got my master's in science and then pivoted. Just took a step out on faith and enjoyed the whole process, right, of doing just that. And out of that, you know, Camille Rose was born.
Wow, that is beautiful. Your name is Janelle. Where did the name Camille Rose come from?
Of course, I had to tie it in to my grandmother some kind of way. loved roses right and on the date my grandmother I always say she's the original Camille Rose never went to a doctor she died when she was like 99 but she didn't look it you know skin was amazing smooth and I said you know what I want to dedicate my brand to her some type of way because
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