Jared Allen

That'll tell you which bottle of 228.

So after the Hall of Fame party, I was never going to release this into the public.

Right.

And then we had some issues with our delays in our glass because our batch two is our 115, which is cool.

it is is primo we've softened the front end up a little bit um and so we had 228 bottles sitting in a tote uh over at our bottling company middle west so we said you know what let's let's uh let's make a custom canister for it right i'll sign all of them individually because you know our brand isn't built around me as an athlete right it's built around the bourbon like that's the other thing too it's like yeah you know when you do something you got it authentic like

There's a ton of celebrity brands, athlete brands.

Like that's why we put all of our focus into our juice.

And that's why we have, we sat on our MGP until it was eight years old, right?

I went out, we bought 13-year-old barrels of Kentucky bourbon that are fantastic.

And we literally created this blend while we were there to figure out how we were going to blend out our MGP with our Middle West.

And we, and this got, we ended up with this, which was totally, so we shifted in the ninth hour, right?

I mean, we just were like, the juice is going to lead the way.

We're going to do what it takes.

So anyways, we did this, we signed this, we got this out.

And that is why it's at the elevated price of $2.95.

Our batch two retails at $99.99.

But this is, this is one of my favorite, just because this is, this was like, this was that completion of an idea again, right?

We just hadn't, me and my buddy sitting around, called me up one day, like, yeah, let's do it.

And then knowing nothing of the spirit's world,

just worked the process and took our lumps and just worked, worked, worked, worked, worked, worked.