Jared

Some of their marketing teams are amazing too. Like Red Bull's marketing, for instance, and Red Bull's been around for a long time. So they're not one of these new ones. In fact, when I was younger, Red Bull's were all the rage, but there was no sort of illusion that it was good for you.

It was just going to keep you up on, you know, it's going to give you wings and you're going to crash later, but you're like, that's all right. I got to study. I'm going to hit the Red Bulls. But man, some of the stuff Red Bull does just associate themselves with extreme sports and sponsoring extreme athletes and marketing in a way that's really, really effective and quality.

It was just going to keep you up on, you know, it's going to give you wings and you're going to crash later, but you're like, that's all right. I got to study. I'm going to hit the Red Bulls. But man, some of the stuff Red Bull does just associate themselves with extreme sports and sponsoring extreme athletes and marketing in a way that's really, really effective and quality.

So much so that sometimes I'm jealous of some of the stuff they come up with. Just ideas is really cool. So like that whole side of if your entire business is predicated on you being better at marketing and branding than everybody else. And that's really where like the the battleground is for consumer sales. You can produce some really good marketing campaigns, right?

So much so that sometimes I'm jealous of some of the stuff they come up with. Just ideas is really cool. So like that whole side of if your entire business is predicated on you being better at marketing and branding than everybody else. And that's really where like the the battleground is for consumer sales. You can produce some really good marketing campaigns, right?

Like that just brings out some amazing stuff.

Like that just brings out some amazing stuff.

Yeah, well, they're just like culturally as relevant. They want to be as culturally relevant as possible because then you associate going to a concert with Red Bull, going to go snowboarding with Red Bull. Like all these things just get associated implicitly. With Red Bull. And it's like pretty smart.

Yeah, well, they're just like culturally as relevant. They want to be as culturally relevant as possible because then you associate going to a concert with Red Bull, going to go snowboarding with Red Bull. Like all these things just get associated implicitly. With Red Bull. And it's like pretty smart.

Well, that's what's interesting about the gamer side, because on the athletic side. especially with the history of these drinks being not good for you. I remember seeing like, you know, I don't think it was Michael Jordan in particular, but like world-class athletes and they're trying to sell you Coca-Cola and Sprite.

Well, that's what's interesting about the gamer side, because on the athletic side. especially with the history of these drinks being not good for you. I remember seeing like, you know, I don't think it was Michael Jordan in particular, but like world-class athletes and they're trying to sell you Coca-Cola and Sprite.

It's like, I know you guys don't drink that when you're trying to train your body. And it's the same thing with some of these energy drinks. But like, if you're just trying to stay up all night

It's like, I know you guys don't drink that when you're trying to train your body. And it's the same thing with some of these energy drinks. But like, if you're just trying to stay up all night

and game yeah right there's not there's like this fast twitch like there's a an allure or an air of physicality to it but really you're just sitting there pushing buttons right and so you don't have to be that in good shape so you can kind of buy it more like you know this you know destiny or whoever it is they they you they drink this particular energy drink you're like yeah i buy that because they gotta stay up all night they don't have to like run 100 meters in eight seconds

and game yeah right there's not there's like this fast twitch like there's a an allure or an air of physicality to it but really you're just sitting there pushing buttons right and so you don't have to be that in good shape so you can kind of buy it more like you know this you know destiny or whoever it is they they you they drink this particular energy drink you're like yeah i buy that because they gotta stay up all night they don't have to like run 100 meters in eight seconds

Exactly. So hardcore. Oh yeah. We're going to go back to buttons. So Rachel, have you seen the H2 commercial? I told Adam about this, the new Hummer that has the crab walk.

Exactly. So hardcore. Oh yeah. We're going to go back to buttons. So Rachel, have you seen the H2 commercial? I told Adam about this, the new Hummer that has the crab walk.

Oh man. Go out and check out this commercial. You could use it as an advertisement for your power button book because the entire thing is like, you know, energetic music. And this is the Hummer that goes sideways, like all four tires turn. So I can do the crab walk and the whole thing is push the button. And there's like a whole song.

Oh man. Go out and check out this commercial. You could use it as an advertisement for your power button book because the entire thing is like, you know, energetic music. And this is the Hummer that goes sideways, like all four tires turn. So I can do the crab walk and the whole thing is push the button. And there's like a whole song.

Oh my gosh. Yeah. You gotta go, gotta go watch it.