Jared

made up locations in their brain i've never done any of that i've just seen people talk about it but it's because we just have these geographic memories we tie locations and directions very well to memory which is why you can very quickly navigate a new city or a new town you know after a couple of days you can remember kind of landmarks and where things are unless you're just staring at your phone letting it tell you which direction to go which admittedly that's what i do nowadays or you're ubering yeah or you're ubering around but if you're liming

made up locations in their brain i've never done any of that i've just seen people talk about it but it's because we just have these geographic memories we tie locations and directions very well to memory which is why you can very quickly navigate a new city or a new town you know after a couple of days you can remember kind of landmarks and where things are unless you're just staring at your phone letting it tell you which direction to go which admittedly that's what i do nowadays or you're ubering yeah or you're ubering around but if you're liming

Liming?

Liming?

Okay, good. I love those things. There's like no better way to get around downtown of a city that is a nice one than a nice electric scooter, you know? We've scooted in some shady spots, I'm sure. Yeah, every once in a while. But, you know, they go 15 miles an hour or 25. You can get out of there quick.

Okay, good. I love those things. There's like no better way to get around downtown of a city that is a nice one than a nice electric scooter, you know? We've scooted in some shady spots, I'm sure. Yeah, every once in a while. But, you know, they go 15 miles an hour or 25. You can get out of there quick.

Yeah. And so I think we have a very good... system for memorizing specifically the locations of buttons that we need. This is why when you're driving and you can't look away and you need to push a button, maybe to turn your hazards on, for instance, most of the time when you turn your hazards on, you're doing it quickly because you know, there's a hazard.

Yeah. And so I think we have a very good... system for memorizing specifically the locations of buttons that we need. This is why when you're driving and you can't look away and you need to push a button, maybe to turn your hazards on, for instance, most of the time when you turn your hazards on, you're doing it quickly because you know, there's a hazard.

You're trying to tell people that something abnormal is happening. And if you have to dial down through a touchscreen of particular menus and buttons, you know, fake buttons in order to find it, um, That's just not right. Now, you can probably, if you've hit your hazards enough time, even right now, picture in your head where that hazard button is on your dash.

You're trying to tell people that something abnormal is happening. And if you have to dial down through a touchscreen of particular menus and buttons, you know, fake buttons in order to find it, um, That's just not right. Now, you can probably, if you've hit your hazards enough time, even right now, picture in your head where that hazard button is on your dash.

And you can hit it without looking at least close to it. And then you can feel and verify. Yep, there it is. And hit that sucker. I don't think you can replace that with great haptics or sounds or any sort of digital feedback.

And you can hit it without looking at least close to it. And then you can feel and verify. Yep, there it is. And hit that sucker. I don't think you can replace that with great haptics or sounds or any sort of digital feedback.

So I think cars are an obvious one where we're going to see a reversal. I mean, we've already started to see a reversal and a return to knobs and switches. We're seeing it on phones as well. I mean, Apple, okay, maybe they run out of ideas. That's one of my... uh, thoughts on Apple with the iPhone as they're, they're out of new stuff.

So I think cars are an obvious one where we're going to see a reversal. I mean, we've already started to see a reversal and a return to knobs and switches. We're seeing it on phones as well. I mean, Apple, okay, maybe they run out of ideas. That's one of my... uh, thoughts on Apple with the iPhone as they're, they're out of new stuff.

So they're just like, well, let's just throw a camera button in there now. But also like now there's a camera button, which is another one where if you want to quickly take a picture, you know, and you're going to hold your phone sideways, all of a sudden having a separate button that controls this particular important sub function, uh,

So they're just like, well, let's just throw a camera button in there now. But also like now there's a camera button, which is another one where if you want to quickly take a picture, you know, and you're going to hold your phone sideways, all of a sudden having a separate button that controls this particular important sub function, uh,

is worth having a piece of hardware there versus overloading a button to do a bunch of things, which they also do, or software, software, software. And so now they're putting another button on the iPhone. And so phones, cars, is there anywhere else where they're re-buttonifying things?

is worth having a piece of hardware there versus overloading a button to do a bunch of things, which they also do, or software, software, software. And so now they're putting another button on the iPhone. And so phones, cars, is there anywhere else where they're re-buttonifying things?

Oh yeah. What about, you said placebo buttons. That's a real thing in elevators, right? Like the closed door button. Does not work. Did you, did you do research on this? Did you confirm that it's merely there for us to think we're in control?

Oh yeah. What about, you said placebo buttons. That's a real thing in elevators, right? Like the closed door button. Does not work. Did you, did you do research on this? Did you confirm that it's merely there for us to think we're in control?