Jarrett Bell

And, of course, you've had some officiating controversy along the way.

So hopefully we'll have a Super Bowl without a major officiating controversy, but no one can guarantee that.

A couple of things stand out to me.

A, the NFL is really diversifying its taste when it comes to Super Bowl halftime acts.

And this has kind of gone on for a while.

Last year, they had Kendrick Lamar, a rapper.

So this is kind of an extension of that thinking where I think the NFL wants to continue to grow culturally and be culturally diverse.

And why is that important for the NFL?

Well...

Think about this, Dana.

The NFL wants to expand its market globally.

And they've had more games now internationally this season than ever.

And that is only going to expand in the future in terms of having more games played in venues, you know, from Germany to London to Brazil.

Australia.

So that is part of the NFL's marketing strategy is to go global.

Now, I don't think that the NFL is at the point, nor will it be at the point in any time, anytime soon to have a franchise internationally, but to have a,

The games, you know, telecast globally and the Super Bowl has always been that.

But to also have the regular season games telecast globally, to have games in different countries as part of their normalcy, if you will, moving forward.

I think this kind of represents that sort of thinking to really engage with a market that's much larger than just the mainstream American market.

But I'm looking forward to seeing the show.