Jasmine Star

to the 34-year-old farmer who wears flannel and likes hard hats and listens to country music and drinks Budweiser. You create content for that person, it's very different than creating content for the 56-year-old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently. So the big question is, do you know

to the 34-year-old farmer who wears flannel and likes hard hats and listens to country music and drinks Budweiser. You create content for that person, it's very different than creating content for the 56-year-old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently. So the big question is, do you know

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.