Jason Buechel

We were one of the key drivers of helping change that within our industry. And the other thing I'm proud of is we have our base standards that are in place. But throughout the entire store, you're going to see areas where we elevate the standard even further.

We were one of the key drivers of helping change that within our industry. And the other thing I'm proud of is we have our base standards that are in place. But throughout the entire store, you're going to see areas where we elevate the standard even further.

You know, in the case of eggs, the work that we've done with a number of our partners, including Vital Farms, who's based here in Austin as well, in what's happened in pasture raised.

You know, in the case of eggs, the work that we've done with a number of our partners, including Vital Farms, who's based here in Austin as well, in what's happened in pasture raised.

And the work that we do through our Source for Good program, which is something that we're proud of, we certify products where we started in produce, where the products are good for the environment, they're good for the communities they are grown in, and they're good for the workers as well.

And the work that we do through our Source for Good program, which is something that we're proud of, we certify products where we started in produce, where the products are good for the environment, they're good for the communities they are grown in, and they're good for the workers as well.

So we actually take a look at the working conditions as well and try to say, how do we elevate the bar in those areas?

So we actually take a look at the working conditions as well and try to say, how do we elevate the bar in those areas?

And so this is another way that we can work with our suppliers, not just on achieving what we'd say is the bare minimum or the floor, but ways that we can further differentiate and allow customers to choose in and say, these are products I want to buy based upon attributes that are important for me.

And so this is another way that we can work with our suppliers, not just on achieving what we'd say is the bare minimum or the floor, but ways that we can further differentiate and allow customers to choose in and say, these are products I want to buy based upon attributes that are important for me.

I fully agree. And I was just making some eggs with some family members over Christmas holidays, and I was using Vital Farms eggs, and I get the call out that folks absolutely can taste the difference. Yes.

I fully agree. And I was just making some eggs with some family members over Christmas holidays, and I was using Vital Farms eggs, and I get the call out that folks absolutely can taste the difference. Yes.

I believe so. Many of the suppliers that I've had a chance to talk to in this space, one, we pay premiums for many of these products. One of the things that we want to be able to do is showcase the value and the work that's gone into this. And ultimately, there's a premium that comes along for these products.

I believe so. Many of the suppliers that I've had a chance to talk to in this space, one, we pay premiums for many of these products. One of the things that we want to be able to do is showcase the value and the work that's gone into this. And ultimately, there's a premium that comes along for these products.

And part of our transparency is making sure that customers understand that work that goes into this. making sure that animals have been taken care of, the workers have been taken care of, the community has been taken care of, the environment has been taken care of, these regenerative practices have been done, these organic practices have been done.

And part of our transparency is making sure that customers understand that work that goes into this. making sure that animals have been taken care of, the workers have been taken care of, the community has been taken care of, the environment has been taken care of, these regenerative practices have been done, these organic practices have been done.

Whatever the criteria it is, there's a premium that the farmers and producers are getting for these products. At the same time, there's a lot of other wins that come into place as well.

Whatever the criteria it is, there's a premium that the farmers and producers are getting for these products. At the same time, there's a lot of other wins that come into place as well.

So talking to so many suppliers where they're able to eliminate and reduce the fertilizer that they need to, to the extra work that has to go into maintaining their acreage, to the work that they're having to do in upkeep and maintenance, when you can do things that are great for the environment.

So talking to so many suppliers where they're able to eliminate and reduce the fertilizer that they need to, to the extra work that has to go into maintaining their acreage, to the work that they're having to do in upkeep and maintenance, when you can do things that are great for the environment.