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Jason Feifer

๐Ÿ‘ค Person
1029 total appearances

Appearances Over Time

Podcast Appearances

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

That promise is that every time you read this, it will be simple. It will be straightforward. It will be one thing that you can do. It feels very manageable. I was dealing with the problem of I speak to a broad audience. I think that newsletters actually have an advantage if they speak to a very specific audience. I speak to a broad audience. So that was my way of approaching it.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

And then how did I get to that line? Each week, one way to be more successful and satisfied and build a career or company you love. Honestly, the answer was... that I kept changing the words in it in response to things that people would be most responsive to in the newsletter. I eventually found that people like the idea of success.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

And then how did I get to that line? Each week, one way to be more successful and satisfied and build a career or company you love. Honestly, the answer was... that I kept changing the words in it in response to things that people would be most responsive to in the newsletter. I eventually found that people like the idea of success.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

And then how did I get to that line? Each week, one way to be more successful and satisfied and build a career or company you love. Honestly, the answer was... that I kept changing the words in it in response to things that people would be most responsive to in the newsletter. I eventually found that people like the idea of success.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

Newsletters that were in some way or another about finding satisfaction, finding happiness, finding calm, seemed to really resonate. I still always... have the impulse to change this language.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

Newsletters that were in some way or another about finding satisfaction, finding happiness, finding calm, seemed to really resonate. I still always... have the impulse to change this language.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

Newsletters that were in some way or another about finding satisfaction, finding happiness, finding calm, seemed to really resonate. I still always... have the impulse to change this language.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

But I think the best thing that you can do is put something out in the world, see how people respond to it, try to identify the language that they use to describe why you are valuable to them and start using that language back to them.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

But I think the best thing that you can do is put something out in the world, see how people respond to it, try to identify the language that they use to describe why you are valuable to them and start using that language back to them.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

But I think the best thing that you can do is put something out in the world, see how people respond to it, try to identify the language that they use to describe why you are valuable to them and start using that language back to them.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

That's the goal.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

That's the goal.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

That's the goal.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

Okay, so my answer is pretty hyper-specific to me, but I think inside of this answer is something that's really useful to everybody, so let me just tell you what it was. The Build for Tomorrow version of this newsletter, so that was the second iteration of the newsletter, coincided with me getting this incredibly sweet deal from Facebook, which I dragged Nicole into as well.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

Okay, so my answer is pretty hyper-specific to me, but I think inside of this answer is something that's really useful to everybody, so let me just tell you what it was. The Build for Tomorrow version of this newsletter, so that was the second iteration of the newsletter, coincided with me getting this incredibly sweet deal from Facebook, which I dragged Nicole into as well.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

Okay, so my answer is pretty hyper-specific to me, but I think inside of this answer is something that's really useful to everybody, so let me just tell you what it was. The Build for Tomorrow version of this newsletter, so that was the second iteration of the newsletter, coincided with me getting this incredibly sweet deal from Facebook, which I dragged Nicole into as well.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

So Nicole got this sweet deal from Facebook too. So the sweet deal from Facebook was that they were launching a competitor to Substack. For those who don't know, Substack is like the leading... free newsletter tool that you're supposed to monetize with subscriptions. So in other words, you don't have to pay to use Substack. You do have to pay to use some other tools like Kit or Beehive.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

So Nicole got this sweet deal from Facebook too. So the sweet deal from Facebook was that they were launching a competitor to Substack. For those who don't know, Substack is like the leading... free newsletter tool that you're supposed to monetize with subscriptions. So in other words, you don't have to pay to use Substack. You do have to pay to use some other tools like Kit or Beehive.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

So Nicole got this sweet deal from Facebook too. So the sweet deal from Facebook was that they were launching a competitor to Substack. For those who don't know, Substack is like the leading... free newsletter tool that you're supposed to monetize with subscriptions. So in other words, you don't have to pay to use Substack. You do have to pay to use some other tools like Kit or Beehive.

Money Rehab with Nicole Lapin
How to Make a Newsletter Your Career's Secret Weapon

These things have a cost associated with using the product. Substack is totally free to use. They hope that you will create a paid version of your newsletter and then they'll take a cut. And they had been... To launch, Substack had been paying creators to use the product.