Jason Feifer

So each newsletter should be good, but you shouldn't pour a full week's worth of personal experimentation effort into each newsletter. You will run out of topics too quickly, and you will burn yourself out. I'll give you an example of something that is... much smaller in scale, but takes this same sort of approach of distilling academic information to something that's useful.

So each newsletter should be good, but you shouldn't pour a full week's worth of personal experimentation effort into each newsletter. You will run out of topics too quickly, and you will burn yourself out. I'll give you an example of something that is... much smaller in scale, but takes this same sort of approach of distilling academic information to something that's useful.

There's a guy I know named Thomas who has a newsletter called Science Says. And it's very simple. Each week, he finds some academic paper on marketing where they're studying like You know, if you put the price above or below the product in an advertisement, which drives sales more? But these things are buried inside of complicated academic papers. And so he makes it simple. He just...

There's a guy I know named Thomas who has a newsletter called Science Says. And it's very simple. Each week, he finds some academic paper on marketing where they're studying like You know, if you put the price above or below the product in an advertisement, which drives sales more? But these things are buried inside of complicated academic papers. And so he makes it simple. He just...

There's a guy I know named Thomas who has a newsletter called Science Says. And it's very simple. Each week, he finds some academic paper on marketing where they're studying like You know, if you put the price above or below the product in an advertisement, which drives sales more? But these things are buried inside of complicated academic papers. And so he makes it simple. He just...

brings out the biggest, most important piece of information, quickly summarizes the main points of the study, gives you some actionable takeaway. I find it very useful. It's a great distillation of insights that are otherwise trapped inside of academic journals, and it's great for marketers, which I'm interested in. I feel like you could probably do a version of that.

brings out the biggest, most important piece of information, quickly summarizes the main points of the study, gives you some actionable takeaway. I find it very useful. It's a great distillation of insights that are otherwise trapped inside of academic journals, and it's great for marketers, which I'm interested in. I feel like you could probably do a version of that.

brings out the biggest, most important piece of information, quickly summarizes the main points of the study, gives you some actionable takeaway. I find it very useful. It's a great distillation of insights that are otherwise trapped inside of academic journals, and it's great for marketers, which I'm interested in. I feel like you could probably do a version of that.

There's got to be all sorts of interesting science out there about the climate that could be made useful for people without... consuming a full week's worth of your time. And also, look, you also, one other thing, you have to, especially when you're starting a newsletter, you have to guard yourself against the dispiriting experience of not that newsletters are hard to grow.

There's got to be all sorts of interesting science out there about the climate that could be made useful for people without... consuming a full week's worth of your time. And also, look, you also, one other thing, you have to, especially when you're starting a newsletter, you have to guard yourself against the dispiriting experience of not that newsletters are hard to grow.

There's got to be all sorts of interesting science out there about the climate that could be made useful for people without... consuming a full week's worth of your time. And also, look, you also, one other thing, you have to, especially when you're starting a newsletter, you have to guard yourself against the dispiriting experience of not that newsletters are hard to grow.

And if you get like a, you know, if you get a 40% open rate, you are killing it. So you're not going to reach that. You're not reaching that many people. And so if you spent like a full week, not eating meat and like chronicling everything and putting together this like loving thing, and then very beginning, like a hundred people read it, you're going to be like, screw this. I hate this. Right.

And if you get like a, you know, if you get a 40% open rate, you are killing it. So you're not going to reach that. You're not reaching that many people. And so if you spent like a full week, not eating meat and like chronicling everything and putting together this like loving thing, and then very beginning, like a hundred people read it, you're going to be like, screw this. I hate this. Right.

And if you get like a, you know, if you get a 40% open rate, you are killing it. So you're not going to reach that. You're not reaching that many people. And so if you spent like a full week, not eating meat and like chronicling everything and putting together this like loving thing, and then very beginning, like a hundred people read it, you're going to be like, screw this. I hate this. Right.

So you've got to do something that's just lighter for you and lighter for your audience. But I like the starting point that you have. And I think that there's a lot to build from there.

So you've got to do something that's just lighter for you and lighter for your audience. But I like the starting point that you have. And I think that there's a lot to build from there.

So you've got to do something that's just lighter for you and lighter for your audience. But I like the starting point that you have. And I think that there's a lot to build from there.

This is Help Wanted, the show that tackles all the big work questions you cannot ask anyone else. I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.

This is Help Wanted, the show that tackles all the big work questions you cannot ask anyone else. I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.

This is Help Wanted, the show that tackles all the big work questions you cannot ask anyone else. I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.