Jason Feifer

And if you think about trying to fix a computer, which I know very little about trying to fix a computer, and you probably do too, considering your line of work. But one thing that we can imagine here is that if you want to try to fix a computer, what you don't do is get your hands in and just change every damn thing every single time and see what happens. No, you change one thing at a time, right?

And if you think about trying to fix a computer, which I know very little about trying to fix a computer, and you probably do too, considering your line of work. But one thing that we can imagine here is that if you want to try to fix a computer, what you don't do is get your hands in and just change every damn thing every single time and see what happens. No, you change one thing at a time, right?

You're like, is it plugged in? Yeah. Yes, it's plugged in. Okay, let's try the next thing. The next thing is, is it on? Okay, let's try that. Now the next thing, right? You do one thing at a time. And I would say that right now, it's really useful to say, okay, here are the things that are fixed.

You're like, is it plugged in? Yeah. Yes, it's plugged in. Okay, let's try the next thing. The next thing is, is it on? Okay, let's try that. Now the next thing, right? You do one thing at a time. And I would say that right now, it's really useful to say, okay, here are the things that are fixed.

You're like, is it plugged in? Yeah. Yes, it's plugged in. Okay, let's try the next thing. The next thing is, is it on? Okay, let's try that. Now the next thing, right? You do one thing at a time. And I would say that right now, it's really useful to say, okay, here are the things that are fixed.

What's fixed is that I'm staying in the industry that I'm in and that I'm staying in the geography that I'm in. So the next thing is, what is the variable? The variable can be where I work. All right, so let's try that. And let's say that you go around and you try a couple of those and it's not quite solving the problem for you. Let's pick changing one other variable.

What's fixed is that I'm staying in the industry that I'm in and that I'm staying in the geography that I'm in. So the next thing is, what is the variable? The variable can be where I work. All right, so let's try that. And let's say that you go around and you try a couple of those and it's not quite solving the problem for you. Let's pick changing one other variable.

What's fixed is that I'm staying in the industry that I'm in and that I'm staying in the geography that I'm in. So the next thing is, what is the variable? The variable can be where I work. All right, so let's try that. And let's say that you go around and you try a couple of those and it's not quite solving the problem for you. Let's pick changing one other variable.

What is the next variable to change? The next variable to change maybe is where I live. Maybe it's you've tapped out everything in that area and it's time to try farming somewhere else. Or maybe it's, I'm going to stay here and the variable that's going to change is the industry that I'm in.

What is the next variable to change? The next variable to change maybe is where I live. Maybe it's you've tapped out everything in that area and it's time to try farming somewhere else. Or maybe it's, I'm going to stay here and the variable that's going to change is the industry that I'm in.

What is the next variable to change? The next variable to change maybe is where I live. Maybe it's you've tapped out everything in that area and it's time to try farming somewhere else. Or maybe it's, I'm going to stay here and the variable that's going to change is the industry that I'm in.

But like one thing at a time, because when you start changing every variable, you give yourself too many options. And there's a study I love. The study is this. These students from some university, I can't remember, you know, they're working with some professor. They set up a stand inside of a supermarket. And they pose as people who work for a jelly company. And they are doing samples.

But like one thing at a time, because when you start changing every variable, you give yourself too many options. And there's a study I love. The study is this. These students from some university, I can't remember, you know, they're working with some professor. They set up a stand inside of a supermarket. And they pose as people who work for a jelly company. And they are doing samples.

But like one thing at a time, because when you start changing every variable, you give yourself too many options. And there's a study I love. The study is this. These students from some university, I can't remember, you know, they're working with some professor. They set up a stand inside of a supermarket. And they pose as people who work for a jelly company. And they are doing samples.

You know, you walk into a supermarket, you see somebody's giving out samples at a table. And they're sampling jellies. Every hour, they change the number of options of the jellies. They go back and forth between like four jellies on the table and 20 jellies on the table, right? So it's like one hour, there's four jellies that people can sample.

You know, you walk into a supermarket, you see somebody's giving out samples at a table. And they're sampling jellies. Every hour, they change the number of options of the jellies. They go back and forth between like four jellies on the table and 20 jellies on the table, right? So it's like one hour, there's four jellies that people can sample.

You know, you walk into a supermarket, you see somebody's giving out samples at a table. And they're sampling jellies. Every hour, they change the number of options of the jellies. They go back and forth between like four jellies on the table and 20 jellies on the table, right? So it's like one hour, there's four jellies that people can sample.

The next hour, there's 20 jellies, and then they go back to four, and they go back to 20. And the result of this is fascinating. The result of this is that when there are more jellies on the table, more people come by and sample. But when there are fewer jellies on the table, more people buy. And I think you are putting too many jellies on your table.

The next hour, there's 20 jellies, and then they go back to four, and they go back to 20. And the result of this is fascinating. The result of this is that when there are more jellies on the table, more people come by and sample. But when there are fewer jellies on the table, more people buy. And I think you are putting too many jellies on your table.

The next hour, there's 20 jellies, and then they go back to four, and they go back to 20. And the result of this is fascinating. The result of this is that when there are more jellies on the table, more people come by and sample. But when there are fewer jellies on the table, more people buy. And I think you are putting too many jellies on your table.