Jason Fried

And I think what ends up happening is that as, as you begin to understand what something is, some of that fun leaks out of the bottom. It's just like, you know it too well now. And there's less of an explorer's mentality. It'd probably be like, if you were to go to a piece of land in the mountains that you've never been to, the first time is like, wow. You go back three or four more times.

And I think what ends up happening is that as, as you begin to understand what something is, some of that fun leaks out of the bottom. It's just like, you know it too well now. And there's less of an explorer's mentality. It'd probably be like, if you were to go to a piece of land in the mountains that you've never been to, the first time is like, wow. You go back three or four more times.

And I think what ends up happening is that as, as you begin to understand what something is, some of that fun leaks out of the bottom. It's just like, you know it too well now. And there's less of an explorer's mentality. It'd probably be like, if you were to go to a piece of land in the mountains that you've never been to, the first time is like, wow. You go back three or four more times.

There's more wow because you discover new parts to it. But if you've been back 15, 20, 30 times, you know it too well now. And there's no more surprises left. I mean, there could be like an owl could fly by or something like, you know, whatever. There could be other things. But you go there with a sense of like, I know this now. And because I know this, I'm not expecting to be surprised.

There's more wow because you discover new parts to it. But if you've been back 15, 20, 30 times, you know it too well now. And there's no more surprises left. I mean, there could be like an owl could fly by or something like, you know, whatever. There could be other things. But you go there with a sense of like, I know this now. And because I know this, I'm not expecting to be surprised.

There's more wow because you discover new parts to it. But if you've been back 15, 20, 30 times, you know it too well now. And there's no more surprises left. I mean, there could be like an owl could fly by or something like, you know, whatever. There could be other things. But you go there with a sense of like, I know this now. And because I know this, I'm not expecting to be surprised.

There's that awe is sort of missing. And I feel like the software industry is sort of in some ways become that. Um, and I would say, you know, in our minds at 37 signals, we're actually, we've been pretty conscious of this lately, last few months specifically, actually been talking about this more internally and we're trying to make some really sort of weirder things.

There's that awe is sort of missing. And I feel like the software industry is sort of in some ways become that. Um, and I would say, you know, in our minds at 37 signals, we're actually, we've been pretty conscious of this lately, last few months specifically, actually been talking about this more internally and we're trying to make some really sort of weirder things.

There's that awe is sort of missing. And I feel like the software industry is sort of in some ways become that. Um, and I would say, you know, in our minds at 37 signals, we're actually, we've been pretty conscious of this lately, last few months specifically, actually been talking about this more internally and we're trying to make some really sort of weirder things.

Um, so, um, I, I'd like to see more weird in software again.

Um, so, um, I, I'd like to see more weird in software again.

Um, so, um, I, I'd like to see more weird in software again.

Yeah.

Yeah.

Yeah.

Yeah. It's funny. Like when you run into the, yeah, true. It doesn't need to be again. It can just be, I mean, it is weird. Like there are, of course are corners where it's like super weird. I saw a link yesterday. Someone sent me, I don't know, like, I think I saw it on Jason Kaki's blog or something, which is, there's a website that you can only visit once.

Yeah. It's funny. Like when you run into the, yeah, true. It doesn't need to be again. It can just be, I mean, it is weird. Like there are, of course are corners where it's like super weird. I saw a link yesterday. Someone sent me, I don't know, like, I think I saw it on Jason Kaki's blog or something, which is, there's a website that you can only visit once.

Yeah. It's funny. Like when you run into the, yeah, true. It doesn't need to be again. It can just be, I mean, it is weird. Like there are, of course are corners where it's like super weird. I saw a link yesterday. Someone sent me, I don't know, like, I think I saw it on Jason Kaki's blog or something, which is, there's a website that you can only visit once.

Of course you can clear your cookies and like, but, but basically you can't, it sort of sets a cookie. It's like, you've already seen this. And I think that's kind of interesting. You know, again, like it's not commercial. Who cares? Like enough with the everything has to be an asset. Like everything's become an asset class versus like just it's quirky and weird. So I like that idea.

Of course you can clear your cookies and like, but, but basically you can't, it sort of sets a cookie. It's like, you've already seen this. And I think that's kind of interesting. You know, again, like it's not commercial. Who cares? Like enough with the everything has to be an asset. Like everything's become an asset class versus like just it's quirky and weird. So I like that idea.