Jason Fried

And so it kind of hit me a number of years ago, like that whole act of scratching something off is a very fun thing. It's one of the few... like cheap mysteries in the world. Like for a buck, you can like, you don't know what's going to happen. It's very rare to find that these days. So I like this idea of scratching something off. So I thought that you could make an app. Okay.

That is basically, actually, let me step back for a second. I don't like ads and I don't like ads typically because they tend to be in the way. They're always like in the way of what you actually want. But I'm like, well, what if what if you can make an ad that is the product? What if ads could be the product?

That is basically, actually, let me step back for a second. I don't like ads and I don't like ads typically because they tend to be in the way. They're always like in the way of what you actually want. But I'm like, well, what if what if you can make an ad that is the product? What if ads could be the product?

That is basically, actually, let me step back for a second. I don't like ads and I don't like ads typically because they tend to be in the way. They're always like in the way of what you actually want. But I'm like, well, what if what if you can make an ad that is the product? What if ads could be the product?

Like, how could you get people to look at these things as as if that's the only thing they're there for? Now, great advertising is one thing, but, you know, there are very few great ads. So anyway, here's the idea. Every day, let's say at noon, GMT. This would be a global phenomenon, perhaps. It could be geolocated. There could be different things in different places.

Like, how could you get people to look at these things as as if that's the only thing they're there for? Now, great advertising is one thing, but, you know, there are very few great ads. So anyway, here's the idea. Every day, let's say at noon, GMT. This would be a global phenomenon, perhaps. It could be geolocated. There could be different things in different places.

Like, how could you get people to look at these things as as if that's the only thing they're there for? Now, great advertising is one thing, but, you know, there are very few great ads. So anyway, here's the idea. Every day, let's say at noon, GMT. This would be a global phenomenon, perhaps. It could be geolocated. There could be different things in different places.

But the idea would be once a day, you load up this app. Anytime you want during the day, but only resets once a day. And there's an ad. So you load it up and there's a full screen ad, like a tastefully done full screen ad. Could be video, probably still just to start. And it's sort of printed on this sort of gray substrate, like a scratch off ticket, right?

But the idea would be once a day, you load up this app. Anytime you want during the day, but only resets once a day. And there's an ad. So you load it up and there's a full screen ad, like a tastefully done full screen ad. Could be video, probably still just to start. And it's sort of printed on this sort of gray substrate, like a scratch off ticket, right?

But the idea would be once a day, you load up this app. Anytime you want during the day, but only resets once a day. And there's an ad. So you load it up and there's a full screen ad, like a tastefully done full screen ad. Could be video, probably still just to start. And it's sort of printed on this sort of gray substrate, like a scratch off ticket, right?

And you have to scratch it off, you know, with your finger. You got to scratch off the screen with your finger. And the whole thing has to be scratched off before the next thing happens. Now, what would be fun is... The scratch off part, like whenever you scratch off a real ticket, there's always like these little remnants of like crumbs of the silvery powdery, whatever it is.

And you have to scratch it off, you know, with your finger. You got to scratch off the screen with your finger. And the whole thing has to be scratched off before the next thing happens. Now, what would be fun is... The scratch off part, like whenever you scratch off a real ticket, there's always like these little remnants of like crumbs of the silvery powdery, whatever it is.

And you have to scratch it off, you know, with your finger. You got to scratch off the screen with your finger. And the whole thing has to be scratched off before the next thing happens. Now, what would be fun is... The scratch off part, like whenever you scratch off a real ticket, there's always like these little remnants of like crumbs of the silvery powdery, whatever it is.

So I thought it'd be fun that you have to go like this into your microphone. Basically, it would pick up the sound and it would like blow off the dust. So you have to scratch it off and then go. And this would be a thing like everybody in the world could do once a day. Right. Once you do that. Once it's all gone, there would be some sort of a pause.

So I thought it'd be fun that you have to go like this into your microphone. Basically, it would pick up the sound and it would like blow off the dust. So you have to scratch it off and then go. And this would be a thing like everybody in the world could do once a day. Right. Once you do that. Once it's all gone, there would be some sort of a pause.

So I thought it'd be fun that you have to go like this into your microphone. Basically, it would pick up the sound and it would like blow off the dust. So you have to scratch it off and then go. And this would be a thing like everybody in the world could do once a day. Right. Once you do that. Once it's all gone, there would be some sort of a pause.

And there would either be a coupon for the company that sponsored the ad, or there'd be nothing. Just like when you scratch off a ticket, like the chances, the odds are very low, but sometimes you get a free ticket. Sometimes you get a buck, a dollar, three, whatever it'll be. The company would decide what they would give to a maximum of 5% of the people who used it.

And there would either be a coupon for the company that sponsored the ad, or there'd be nothing. Just like when you scratch off a ticket, like the chances, the odds are very low, but sometimes you get a free ticket. Sometimes you get a buck, a dollar, three, whatever it'll be. The company would decide what they would give to a maximum of 5% of the people who used it.

And there would either be a coupon for the company that sponsored the ad, or there'd be nothing. Just like when you scratch off a ticket, like the chances, the odds are very low, but sometimes you get a free ticket. Sometimes you get a buck, a dollar, three, whatever it'll be. The company would decide what they would give to a maximum of 5% of the people who used it.

So this has to remain a long shot and a bit of a mystery and a bit of a, I don't know what's going to happen today. But, and you only get to do it once a day. But I think you could build something as simple as that. And that would kind of be it. Now, you could have special interests. You could have geographical things. So in the United States, you get a certain ad.