Jason Fried

There's another idea that my friend Scott Heiferman, you know, Scott Heiferman. Very well. Yeah. Very well. Scott and I talked about this idea, a different idea, but similar years and years and years and years ago.

which we talked about building, which we didn't do, which is similar, not to this ad thing, but to this, this scheduled internet experience thing, which was every day, let's pick again, pick noon GMT. You'd go to a webpage. Now we had some weird ideas. I'll share those in a minute, but to make this weirder, but let me, the premise was everyone would go to the same webpage and a video would play.

which we talked about building, which we didn't do, which is similar, not to this ad thing, but to this, this scheduled internet experience thing, which was every day, let's pick again, pick noon GMT. You'd go to a webpage. Now we had some weird ideas. I'll share those in a minute, but to make this weirder, but let me, the premise was everyone would go to the same webpage and a video would play.

which we talked about building, which we didn't do, which is similar, not to this ad thing, but to this, this scheduled internet experience thing, which was every day, let's pick again, pick noon GMT. You'd go to a webpage. Now we had some weird ideas. I'll share those in a minute, but to make this weirder, but let me, the premise was everyone would go to the same webpage and a video would play.

And it'd be a video that would teach you how to do something. It could be like candle making. how to sketch a room in proportion. It could be a quick recipe. It'd be a three minute max video. It would be on YouTube or it wouldn't be on YouTube. Actually, it wouldn't be on YouTube. It would just be in this platform. Okay.

And it'd be a video that would teach you how to do something. It could be like candle making. how to sketch a room in proportion. It could be a quick recipe. It'd be a three minute max video. It would be on YouTube or it wouldn't be on YouTube. Actually, it wouldn't be on YouTube. It would just be in this platform. Okay.

And it'd be a video that would teach you how to do something. It could be like candle making. how to sketch a room in proportion. It could be a quick recipe. It'd be a three minute max video. It would be on YouTube or it wouldn't be on YouTube. Actually, it wouldn't be on YouTube. It would just be in this platform. Okay.

People could submit these and we'd have this ad, this admin in the background going, yeah, that's a good idea. No, that's really well done. Whatever. We'd have this big, bigger thing. It would play for three minutes. And when you showed up, it would start playing and it would play from wherever you jumped in, like live TV.

People could submit these and we'd have this ad, this admin in the background going, yeah, that's a good idea. No, that's really well done. Whatever. We'd have this big, bigger thing. It would play for three minutes. And when you showed up, it would start playing and it would play from wherever you jumped in, like live TV.

People could submit these and we'd have this ad, this admin in the background going, yeah, that's a good idea. No, that's really well done. Whatever. We'd have this big, bigger thing. It would play for three minutes. And when you showed up, it would start playing and it would play from wherever you jumped in, like live TV.

And then like if you came in 45 seconds later, you're not seeing the beginning and there's no rewinding and there's no archive. There's no way to look at this later. If you missed it, you missed it. It's over. You show up at the same time. We serve this video out in real time and then it's over. And then the remaining 24 or 23 hours and 57 minutes of the day, there's basically an ad.

And then like if you came in 45 seconds later, you're not seeing the beginning and there's no rewinding and there's no archive. There's no way to look at this later. If you missed it, you missed it. It's over. You show up at the same time. We serve this video out in real time and then it's over. And then the remaining 24 or 23 hours and 57 minutes of the day, there's basically an ad.

And then like if you came in 45 seconds later, you're not seeing the beginning and there's no rewinding and there's no archive. There's no way to look at this later. If you missed it, you missed it. It's over. You show up at the same time. We serve this video out in real time and then it's over. And then the remaining 24 or 23 hours and 57 minutes of the day, there's basically an ad.

And some brand could buy the ad at that URL for the whole day. And they can have a whole website. They could do a whole thing. It could be an entire website, not just like a static ad. But this idea, again, that everyone shows up at the same time to learn something new together. Maybe you already know how to do it, but it'd be kind of this fun thing. And the rest of it's an ad.

And some brand could buy the ad at that URL for the whole day. And they can have a whole website. They could do a whole thing. It could be an entire website, not just like a static ad. But this idea, again, that everyone shows up at the same time to learn something new together. Maybe you already know how to do it, but it'd be kind of this fun thing. And the rest of it's an ad.

And some brand could buy the ad at that URL for the whole day. And they can have a whole website. They could do a whole thing. It could be an entire website, not just like a static ad. But this idea, again, that everyone shows up at the same time to learn something new together. Maybe you already know how to do it, but it'd be kind of this fun thing. And the rest of it's an ad.

But the weirder thing was we were going to say, what if you did this at a new URL every single day? You'd see the URL in different places and it'd be sort of a mystery in a game and like an underground thing to figure out if you can find out where the URL is going to be for tomorrow's show, essentially. We thought that would be kind of fun. Anyway, didn't do that either.

But the weirder thing was we were going to say, what if you did this at a new URL every single day? You'd see the URL in different places and it'd be sort of a mystery in a game and like an underground thing to figure out if you can find out where the URL is going to be for tomorrow's show, essentially. We thought that would be kind of fun. Anyway, didn't do that either.

But the weirder thing was we were going to say, what if you did this at a new URL every single day? You'd see the URL in different places and it'd be sort of a mystery in a game and like an underground thing to figure out if you can find out where the URL is going to be for tomorrow's show, essentially. We thought that would be kind of fun. Anyway, didn't do that either.

But it's the same kind of like having fun with real time, making a little bit of a mystery, a little bit of a treasure hunt and not really knowing what's going to happen. So I like that kind of stuff.