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Jason Hall

πŸ‘€ Speaker
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1393 total appearances
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Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

Now, if we own a stock that falls in value, again, this is like that meat sack part of us in our brain that we don't really always understand that we have to fight against.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

The value of a stock going down hurts more than a stock going up feels good.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

They've done studies and looked at our brains and our pain centers actually fire when we perceive that we've lost money.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

So often we sell in both cases.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

In the case of a stock that's falling, we sell to make the pain stop.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

And then the stock that's gone up in value, we sell to avoid the imagined future pain when the stock is inevitably going to fall in value again.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

Yeah, and we don't even need to use a 100-bagger.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

They're extremely rare.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

We can use just your old run-of-the-mill 15-bagger.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

That's not run-of-the-mill.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

But what I'm saying is it's really, really impressive what happens with these stocks that go on to be big winners.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

But I want to start, Warren Buffett is famous for his, quote, first and second rules of investing, you know, don't lose money.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

and see rule number one.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

But if we take this on a single stock level, it's just myopic and ridiculously impossible.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

Warren Buffett probably wrote more words about his investing mistakes than he did his successes.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

And if the greatest of our time has failures, that means it's okay.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

So it's less about batting average and more about slugging percentage to throw a sports metaphor in here.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

But the process, when we think about it more holistic, I think that really helps us as investors.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

And it's been said a million times, the most you can lose on a single stock you bought is 100% while the upside is theoretically unlimited.

Motley Fool Hidden Gems Investing
The Pitfalls of Selling Stocks (and How to Avoid Them)

Realistically, upside is definitely limited for most businesses, but the kernel there is asymmetric returns, meaning that the upside is far greater than the downside.