Jason Hill

And then we found out the hard truth that everybody wanted to become an expert and take calls, but nobody actually wanted to pay to talk to the experts, right? With a two-sided marketplace, that's where the issue lies. It was easy getting experts. And our conversion rate was very high because it was free.

And then we found out the hard truth that everybody wanted to become an expert and take calls, but nobody actually wanted to pay to talk to the experts, right? With a two-sided marketplace, that's where the issue lies. It was easy getting experts. And our conversion rate was very high because it was free.

We're getting like 30, 40% of people who wanted to become experts and everyone saw the value in the app. But the problem is they relied on OWL itself to drive the traffic, to get people to call them. And that just doesn't work.

We're getting like 30, 40% of people who wanted to become experts and everyone saw the value in the app. But the problem is they relied on OWL itself to drive the traffic, to get people to call them. And that just doesn't work.

We're getting like 30, 40% of people who wanted to become experts and everyone saw the value in the app. But the problem is they relied on OWL itself to drive the traffic, to get people to call them. And that just doesn't work.

And I think with OWL, a lot of people made a mistake and just hope that everyone would just bump into their profile and spend $50 for a 10 minute call to chat with them because they were an expert. And we made a fundamental mistake. We allowed experts come into the app and charge whatever they'd like.

And I think with OWL, a lot of people made a mistake and just hope that everyone would just bump into their profile and spend $50 for a 10 minute call to chat with them because they were an expert. And we made a fundamental mistake. We allowed experts come into the app and charge whatever they'd like.

And I think with OWL, a lot of people made a mistake and just hope that everyone would just bump into their profile and spend $50 for a 10 minute call to chat with them because they were an expert. And we made a fundamental mistake. We allowed experts come into the app and charge whatever they'd like.

What happened is when they did that, they would limit the information on their bio because they quickly filled it in. They'd write one sentence and literally they just thought somebody would call them at $50 for a 10 minute conversation. And I'm looking at this, I'm like, why would someone call this individual? They have one line on their bio and one social media handle attached to their profile.

What happened is when they did that, they would limit the information on their bio because they quickly filled it in. They'd write one sentence and literally they just thought somebody would call them at $50 for a 10 minute conversation. And I'm looking at this, I'm like, why would someone call this individual? They have one line on their bio and one social media handle attached to their profile.

What happened is when they did that, they would limit the information on their bio because they quickly filled it in. They'd write one sentence and literally they just thought somebody would call them at $50 for a 10 minute conversation. And I'm looking at this, I'm like, why would someone call this individual? They have one line on their bio and one social media handle attached to their profile.

These people that charged high amounts would leave the platform because they never experienced it. They never got a call. So we eventually added things in, like you have to take 10 calls before you can alter your price. And we started to realize that works. And eventually started charging people to have an expert account.

These people that charged high amounts would leave the platform because they never experienced it. They never got a call. So we eventually added things in, like you have to take 10 calls before you can alter your price. And we started to realize that works. And eventually started charging people to have an expert account.

These people that charged high amounts would leave the platform because they never experienced it. They never got a call. So we eventually added things in, like you have to take 10 calls before you can alter your price. And we started to realize that works. And eventually started charging people to have an expert account.

Because we also know that when people pay for things, they tend to take more time to learn things and respect them a little bit more. So by charging, it really helped the platform create better retention. It's been a bumpy ride because as you have downloads, it stinks as a founder. You're like, Oh, all these people are downloading it, but then you see them not using it. Right?

Because we also know that when people pay for things, they tend to take more time to learn things and respect them a little bit more. So by charging, it really helped the platform create better retention. It's been a bumpy ride because as you have downloads, it stinks as a founder. You're like, Oh, all these people are downloading it, but then you see them not using it. Right?

Because we also know that when people pay for things, they tend to take more time to learn things and respect them a little bit more. So by charging, it really helped the platform create better retention. It's been a bumpy ride because as you have downloads, it stinks as a founder. You're like, Oh, all these people are downloading it, but then you see them not using it. Right?

So we have over 7,000 people that have downloaded out. And the main thing is how many active users, right? So we're always in a war against all other apps. out there and other technologies is to keep them into our app and coming back daily. We have to look at the data. The last hundred people is what I continuously check. What did they do? What actions did they take? Did they log in once?

So we have over 7,000 people that have downloaded out. And the main thing is how many active users, right? So we're always in a war against all other apps. out there and other technologies is to keep them into our app and coming back daily. We have to look at the data. The last hundred people is what I continuously check. What did they do? What actions did they take? Did they log in once?

So we have over 7,000 people that have downloaded out. And the main thing is how many active users, right? So we're always in a war against all other apps. out there and other technologies is to keep them into our app and coming back daily. We have to look at the data. The last hundred people is what I continuously check. What did they do? What actions did they take? Did they log in once?