Jason Hill

It's all about instant connections, instant conversations. And we felt as a brand that it was of the utmost importance to communicate with people quickly when they email feedback at owl.com, for example. And there's a safety concern, right? If somebody goes into OWL and starts talking to someone and telling them to wire them money, we want to be notified and deactivate that account immediately.

So the back office just has tons and tons of reports, tons and tons of data. And that will be very important as we scale, of course.

So the back office just has tons and tons of reports, tons and tons of data. And that will be very important as we scale, of course.

So the back office just has tons and tons of reports, tons and tons of data. And that will be very important as we scale, of course.

When I went down this journey, Everyone around me that had touched an app, touched a technology similar said, be very cautious. Apps are very expensive and very hard to get downloads and user growth. And especially a marketplace style app like ours, where you need one party calling another party.

When I went down this journey, Everyone around me that had touched an app, touched a technology similar said, be very cautious. Apps are very expensive and very hard to get downloads and user growth. And especially a marketplace style app like ours, where you need one party calling another party.

When I went down this journey, Everyone around me that had touched an app, touched a technology similar said, be very cautious. Apps are very expensive and very hard to get downloads and user growth. And especially a marketplace style app like ours, where you need one party calling another party.

And being that I want to go to an instant environment versus scheduled environment, you're also changing somebody's habits. Everybody's used to scheduling a time. to jump on a networking call. And I'm saying, no, we don't need a schedule. We're sitting around. Let's just call each other instantly. Let's eliminate the fluffiness, the cancellations, the no-shows.

And being that I want to go to an instant environment versus scheduled environment, you're also changing somebody's habits. Everybody's used to scheduling a time. to jump on a networking call. And I'm saying, no, we don't need a schedule. We're sitting around. Let's just call each other instantly. Let's eliminate the fluffiness, the cancellations, the no-shows.

And being that I want to go to an instant environment versus scheduled environment, you're also changing somebody's habits. Everybody's used to scheduling a time. to jump on a networking call. And I'm saying, no, we don't need a schedule. We're sitting around. Let's just call each other instantly. Let's eliminate the fluffiness, the cancellations, the no-shows.

If someone's available, you call them right now, their phone will ring. And they're saying, call me. They're allowing it. It's been the longest journey because marketing has been so difficult, right? When you launch your app, it doesn't have all the functionality that people are expecting. Everybody is used to TikTok and Facebook and Instagram.

If someone's available, you call them right now, their phone will ring. And they're saying, call me. They're allowing it. It's been the longest journey because marketing has been so difficult, right? When you launch your app, it doesn't have all the functionality that people are expecting. Everybody is used to TikTok and Facebook and Instagram.

If someone's available, you call them right now, their phone will ring. And they're saying, call me. They're allowing it. It's been the longest journey because marketing has been so difficult, right? When you launch your app, it doesn't have all the functionality that people are expecting. Everybody is used to TikTok and Facebook and Instagram.

And these apps have poured hundreds and hundreds of millions of dollars into development and they work so well. And then they download an app and they hit a bump in the road with friction. They close it and go back to Instagram. You could drive some downloads in the early days, but then do they start utilizing the app? Then you run into issues with retention, right?

And these apps have poured hundreds and hundreds of millions of dollars into development and they work so well. And then they download an app and they hit a bump in the road with friction. They close it and go back to Instagram. You could drive some downloads in the early days, but then do they start utilizing the app? Then you run into issues with retention, right?

And these apps have poured hundreds and hundreds of millions of dollars into development and they work so well. And then they download an app and they hit a bump in the road with friction. They close it and go back to Instagram. You could drive some downloads in the early days, but then do they start utilizing the app? Then you run into issues with retention, right?

They come into the platform and then they like it, but then they're gone a month later. The reason why it's been such a bumpy road now is when we first launched in beta, there was no real money, right? So people liked it. Then we launched in the real environment for real money.

They come into the platform and then they like it, but then they're gone a month later. The reason why it's been such a bumpy road now is when we first launched in beta, there was no real money, right? So people liked it. Then we launched in the real environment for real money.

They come into the platform and then they like it, but then they're gone a month later. The reason why it's been such a bumpy road now is when we first launched in beta, there was no real money, right? So people liked it. Then we launched in the real environment for real money.

And then we found out the hard truth that everybody wanted to become an expert and take calls, but nobody actually wanted to pay to talk to the experts, right? With a two-sided marketplace, that's where the issue lies. It was easy getting experts. And our conversion rate was very high because it was free.