Jason Junod

So we will see what happens. And if we have to raise prices, I don't want to raise prices, but we will.

So we will see what happens. And if we have to raise prices, I don't want to raise prices, but we will.

So we will see what happens. And if we have to raise prices, I don't want to raise prices, but we will.

Last week, Trump said on his first day as president, he would enact new tariffs. He said he'd put 25% tariffs on goods from Mexico and Canada and add a new 10% tariff on Chinese goods. But Jason worries that the tariffs could go higher, like to the 60% level Trump campaigned on. If so, Jason would have to raise the price of his brushes from $9 to $12.

Last week, Trump said on his first day as president, he would enact new tariffs. He said he'd put 25% tariffs on goods from Mexico and Canada and add a new 10% tariff on Chinese goods. But Jason worries that the tariffs could go higher, like to the 60% level Trump campaigned on. If so, Jason would have to raise the price of his brushes from $9 to $12.

Last week, Trump said on his first day as president, he would enact new tariffs. He said he'd put 25% tariffs on goods from Mexico and Canada and add a new 10% tariff on Chinese goods. But Jason worries that the tariffs could go higher, like to the 60% level Trump campaigned on. If so, Jason would have to raise the price of his brushes from $9 to $12.

And so I fear hyperinflation with low-priced goods like these.

And so I fear hyperinflation with low-priced goods like these.

And so I fear hyperinflation with low-priced goods like these.

Hyperinflation is a big word.

Hyperinflation is a big word.

Hyperinflation is a big word.

That's a 33% hike from 9 to 12.

That's a 33% hike from 9 to 12.

That's a 33% hike from 9 to 12.

What's your sense of how big a toll these potential tariffs could take on your company?

What's your sense of how big a toll these potential tariffs could take on your company?

What's your sense of how big a toll these potential tariffs could take on your company?

If we had to stop selling these brushes and gloves, we'll be okay at the end of the day. We are unique amongst Amazon brands in that we make most of our products ourselves by hand in Madison, Wisconsin. We're very insulated from importing and the logistics that come with that. That being said, our strategy is kind of blown up and we'd have to kind of go back to the drawing board.

If we had to stop selling these brushes and gloves, we'll be okay at the end of the day. We are unique amongst Amazon brands in that we make most of our products ourselves by hand in Madison, Wisconsin. We're very insulated from importing and the logistics that come with that. That being said, our strategy is kind of blown up and we'd have to kind of go back to the drawing board.