Jason Mauck
speaker
109 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Jason Mauck’s voice in public audio — every appearance, attributed to the second.
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Appearances
and uh basically held on to all the local restaurants but covid happened and all the restaurants were closed so he was old and he wanted out so we bought it for like next to nothing and i was pretty ambitious i wanted to kind of create a slaughterhouse constellation stars for farmers to connect farmers to consumers and use the restaurant business as a node to gain economies of scale to build the infrastructure in place and the and the connections to make that
a reality for farmers and I thought I could leverage my social media to to help facilitate brands for people because you know if you if you make a good brand and you're connecting people across state a lot of it's going to come where you got to distribute that we made a run we were at it for three years but we were a USDA facility so we had an office there.
And if, you know, whenever I thought I had money in the bank account, the, you know, the guy would come out and say, Hey, you need to spend a hundred thousand fixing this or we'll shut you down. You know, it was just like being married to a gold digging. It was tough aside from the, uh, from the personnel there.
Yes.
Yeah. Once the people started doing it, it was intimidating at first. That was the biggest hurdle is they had to be aware. They had to know how it worked. So you were kind of in your own fishbowl, and you needed to make your fishbowl bigger of awareness. But we called it the automated farmer's market, and people would order online. We would put it in the machine.
The machine would actually send a QR code via text and email to the consumer. And we were moving over 10 orders a day. Our average order was $80. So it was decent revenue, but it was a spoke of a much bigger business. And the much bigger business was more into wholesale with smaller margins and scale. And it's just hard to get the transactions of the Meijer and the Walmart.
If you had 10% of their meat transactions, you would have it made.
Yes, yep. And I went over 100 several times with relay crops. And I always, if you get in good soil types and you're conservative with your wheat, you can actually raise better soybeans. And it's a function of exponential math and crop architecture. And I ripped up a bean plant over there to just show people what a bean is capable of, where he ran them over and it had like a foot or two to live.
And that's the whole name of the game with all this polycropping is build these plants and focus on the plant yield and the time sequences and the perceptions.
I mean, I, yeah, I mean, there's a lot of humility told you so's, but, uh, I feel like people have my back a little bit. So when there's still people that challenge you. Oh yeah. There's not enough people to challenge me. I mean, that's, That's that's what's more concerning for me. I love I love criticism. I mean, that means people are awake and they're and they're engaged.
And I think that's the number one problem is we've just kind of taken a backseat and said, hey, industry, you you tell us what's new. We're here for you know, we're here for the trip, you know, and and I love these events like you guys are here today. I mean, this is this is good stuff.
Just communication on social media. I mean, me and Zach have communicated for several years before even stockcropper. And he kind of called me one February when him and Lance and Sheldon were all putting this together. And I was like, that is absolutely brilliant. And I think that first I was working on the chicken tractor concept. So we kind of did it.
on our own ways and both arrived that this is actually magical. Now, I don't know if we're going to get the whole landscape of the Corn Belt to do it, but it works.
That's very cool. Speaking of what works, right, the relay cropping works for you. Yeah. Do you do that on every acre? I hope to. We've got a family dynamic to it. My grandpa just passed this year, and, you know, I love him to death, but he's kind of,
rain me back a little bit and and you know if i would have went after this just balls deep six or eight years ago when i didn't understand it would be a train wreck and i think sometimes it's good to fester on things this will be my 10th year and i'm not saying i understand it inside and out but i you know i am comfortable doing it on every acre but at the same time you know you you can't have 16 combines we're not running dallas we need everything's timely
So I think that's even the wrong goal. If we can get to 25% of our acres, then I can get small grains every four years. That's kind of my goal. I'm getting pretty close to that now. But, you know, everything has to be timely. I think that's something little talked about, and people don't want to say this. They say you need to be at your family.
But I think, you know, sometimes you need to not sleep, Bob. You need to sleep for two days.
Yeah, I mean, my big push, I'm a board of director of a big feed mill, and we bag a lot of feed. And, you know, looking at barley, you know, getting that more into value-add stuff. But looking at some of these small grains as a feed,
feedstock and started and replaced some corn and corn gets that price point down the other gets price point down and you can justify that but you know any any cereal but the oats is pretty interesting out here i think he can do some modifications getting the oats in earlier out earlier some fuller season beans and it's going to be very profitable with this processing in the in the region yeah the covers that my in-laws use is rye and so we like trying to find locally sourced rye and
that's true i'd be pushing it when you guys it works for you guys because you're taking it off for feed yeah yep yeah same thing we're planting beans back first week or two of june yeah um i mean you could definitely really crop it for sure and i'll try to get zach to do it the other method is the over the top like a stripper header and a lot of these big combines put a track on them and then you get a big 45 or 50 foot head you're only running over like five percent of the surface area so you could
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