Jason Paige

Whether we're getting paid or not, we are here on this planet to go for it, to get as many views as possible, to hit the ball out of the park, to score that touchdown every single time on every single play. So in the jingle world, that's what's happening. What are we communicating here? What does the client want? And how can we best support the message that we are here to deliver?

Whether we're getting paid or not, we are here on this planet to go for it, to get as many views as possible, to hit the ball out of the park, to score that touchdown every single time on every single play. So in the jingle world, that's what's happening. What are we communicating here? What does the client want? And how can we best support the message that we are here to deliver?

Just like, what is the message I'm here to support in your channel? I'm there in the studio going, all right, how do we make this the very best? And, of course, the lyrics echo exactly what we had to do, which is to make it the very best. So that's kind of how I approach it when I go in. What do you want out of this and how can I support you in achieving that goal?

Just like, what is the message I'm here to support in your channel? I'm there in the studio going, all right, how do we make this the very best? And, of course, the lyrics echo exactly what we had to do, which is to make it the very best. So that's kind of how I approach it when I go in. What do you want out of this and how can I support you in achieving that goal?

Just like, what is the message I'm here to support in your channel? I'm there in the studio going, all right, how do we make this the very best? And, of course, the lyrics echo exactly what we had to do, which is to make it the very best. So that's kind of how I approach it when I go in. What do you want out of this and how can I support you in achieving that goal?

So we see the TV show and we go in the studio and we cut this thing. This 30-second jingle takes a couple of hours.

So we see the TV show and we go in the studio and we cut this thing. This 30-second jingle takes a couple of hours.

So we see the TV show and we go in the studio and we cut this thing. This 30-second jingle takes a couple of hours.

It was a theme. You know, we call it a theme. But, you know, we're in the jingle world. We either call them music houses or jingle houses. But, you know, we want an earworm that everybody's going to remember. And the tag is even more important than the whole song often because it gets used over and over again.

It was a theme. You know, we call it a theme. But, you know, we're in the jingle world. We either call them music houses or jingle houses. But, you know, we want an earworm that everybody's going to remember. And the tag is even more important than the whole song often because it gets used over and over again.

It was a theme. You know, we call it a theme. But, you know, we're in the jingle world. We either call them music houses or jingle houses. But, you know, we want an earworm that everybody's going to remember. And the tag is even more important than the whole song often because it gets used over and over again.

That's it.

That's it.

That's it.

Bam, that's it. That's really what we want.

Bam, that's it. That's really what we want.

Bam, that's it. That's really what we want.

Yeah. Then I don't recall exactly how long. It was probably a couple weeks later the revisions happened. And we go in and sing the Gotta catch them all! And we sing it multiple different takes, multiple different ways in the studio to give them lots of choices. I like to give them, as many choices as they want. You probably improvise some melodies.

Yeah. Then I don't recall exactly how long. It was probably a couple weeks later the revisions happened. And we go in and sing the Gotta catch them all! And we sing it multiple different takes, multiple different ways in the studio to give them lots of choices. I like to give them, as many choices as they want. You probably improvise some melodies.

Yeah. Then I don't recall exactly how long. It was probably a couple weeks later the revisions happened. And we go in and sing the Gotta catch them all! And we sing it multiple different takes, multiple different ways in the studio to give them lots of choices. I like to give them, as many choices as they want. You probably improvise some melodies.