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Jason Schreier

๐Ÿ‘ค Speaker
2874 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Actually, I did talk about this, how that's kind of like...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

An old fashioned way of doing things where it's like you got your your PC gamer show reveal and then you you have your coverage there and then you come back in the show the next year, et cetera, et cetera.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I think a more successful approach these days is a lot more community driven and just kind of trying to find your people and your audience and like.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

like drive word of mouth allow people find a thousand people or a hundred people or whatever and and get them into your closed beta and get feedback from them and get word of mouth going among those people and then try to get them telling their friends and um it just feels like it's a different world because the market is so crazy and there's so many games out there

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, there's definitely a question of whether traditional advertising works anymore, or, I mean, to the extent that it ever did, because advertising is always a little bit hard to measure.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And I guess I'll throw out there, at least, the two of you are aware of the controversy around geese and some other bands, like the sort of industry plants, marketing firm stuff.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Maddie is nodding, Jason, you look like you're nodding.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Feel free to summarize it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Just sum it up, yeah.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

OK, yeah, I'll summarize it for listeners anyways.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I'll do my best.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So Geese is a band.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

They've been around for a while.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

They're good.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

People like them.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

They have been a kind of a niche rock band for years.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And then they really kind of blew up a little while back.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And basically, there's way too much for me to get into.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it's not like there aren't that many clear answers.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So it's not something I want to go too deep into.