Jason Zook

You know, just all these little things are happening that I'm really pumped about.

Yeah, I mean, to be completely honest, the most successful thing that I did was having phone calls with my existing customers.

And those phone calls were five to ten minutes long.

Some of them were three minutes long and were really awkward.

I'm not going to lie.

It just was weird talking to people.

You know, it is.

Some people are just, you know, they're really weird.

But I just asked them.

And the key, Nathan, the absolute key that I got from this was I heard them reply to me in the words they would use to describe Buy My Future.

And so because this project didn't have a sales page yet, didn't have anything, I was just telling them the idea.

They would just reply and go, oh, I feel like I'm getting maximum Jason lifetime value.

Or I feel like I'm buying into the lifetime subscription to Jason.

Or I feel like I'm getting access to all your crazy thoughts.

These were the things I heard them say.

And so I took those words and put them right on the sales page.

And so then other people who are like-minded people who are in the same place go, oh, this resonates with me.

I get this.

This makes sense.

And I think too often as business owners, we think of the catchy marketing phrases, all the things that we describe ourselves as.