Jason

We all choose to turn off monetization because the take rate's too high and we can do it better ourselves.

should you not start to think about two classes of folks, the up-and-comers who don't have sales teams, who don't have distributions, maybe it's more about building an audience, and then maybe looking at the folks like us slightly differently?

And this seems to be a weakness in your game.

Your take?

But it's clear that people who are at this level take it on themselves because the 45% is just an absurdly high take rate for that level of person.

The Tuckers, the Megans, they'd rather just bake their ads in.

So how do you think about that level of folks?

They participate, but you don't monetize them.

It's a great question.

So some lessons learned or regrets there?

both of those groups of creators are a little bit up in arms, no pun intended, because they are being demonetized.

So how do you make a decision on who's allowed to earn and who's not allowed to earn and be part of the ad network?

Poker folks and people who do firearm safety and firearm training and best practices, they're demonetized and they're complaining about it now.

How do you make those kind of decisions?

But not monetized.

There's three products, Neil, I'm super obsessed with, and I just would love to get your take on them in terms of priorities for you.

YouTube TV, unbelievable.

Unbelievable.

YouTube Red.

That is a great product.