Jason

Where do you watch it?

Where do you watch it on YouTube?

Oh, on YouTube.

Yes, we're there now.

We are there now.

Yes.

Can you please be prepared?

Yes, yes.

I didn't know we had a YouTube channel.

Back to my question, I feel like you've created all these stars and you look at the Tuckers, you look at the Meghans, you know, we'll put ourselves maybe right behind them.

We all choose to turn off monetization because the take rate's too high and we can do it better ourselves.

should you not start to think about two classes of folks, the up-and-comers who don't have sales teams, who don't have distributions, maybe it's more about building an audience, and then maybe looking at the folks like us slightly differently?

And this seems to be a weakness in your game.

Your take?

But it's clear that people who are at this level take it on themselves because the 45% is just an absurdly high take rate for that level of person.

The Tuckers, the Megans, they'd rather just bake their ads in.

So how do you think about that level of folks?

They participate, but you don't monetize them.

It's a great question.

So some lessons learned or regrets there?