Jay Anna Mize

And retailers at all sorts of price points, from West Elm to Raymoor and Flanagan to Wayfair, came to High Point, where they might buy knockoffs of that couch. Some might cut corners on quality. This is how high fashion furniture moves through the industry and gets less expensive.

And retailers at all sorts of price points, from West Elm to Raymoor and Flanagan to Wayfair, came to High Point, where they might buy knockoffs of that couch. Some might cut corners on quality. This is how high fashion furniture moves through the industry and gets less expensive.

Of course, her company would rather be a company that leads, you know, makes the trendsetting furniture that gets copied, not be the kind of company that just makes dupes.

Of course, her company would rather be a company that leads, you know, makes the trendsetting furniture that gets copied, not be the kind of company that just makes dupes.

Of course, her company would rather be a company that leads, you know, makes the trendsetting furniture that gets copied, not be the kind of company that just makes dupes.

So how did their bets on Granny Millennial, Huckleberry and Butterflies work out?

So how did their bets on Granny Millennial, Huckleberry and Butterflies work out?

So how did their bets on Granny Millennial, Huckleberry and Butterflies work out?

Caroline starts by talking about the collection they've designed for the granny millennial. Now, success would look like getting a lot of orders, so many that they could even start making, or as they call it in the biz, cutting the furniture. Caroline says the orders are still coming in, but her early read on the collection for granny millennials is very good.

Caroline starts by talking about the collection they've designed for the granny millennial. Now, success would look like getting a lot of orders, so many that they could even start making, or as they call it in the biz, cutting the furniture. Caroline says the orders are still coming in, but her early read on the collection for granny millennials is very good.

Caroline starts by talking about the collection they've designed for the granny millennial. Now, success would look like getting a lot of orders, so many that they could even start making, or as they call it in the biz, cutting the furniture. Caroline says the orders are still coming in, but her early read on the collection for granny millennials is very good.

Yeah, huckleberry hasn't taken off yet. And finally, for their last bet...

Yeah, huckleberry hasn't taken off yet. And finally, for their last bet...

Yeah, huckleberry hasn't taken off yet. And finally, for their last bet...

James Sneed produced today's episode with help from Willa Rubin. It was edited by Jess Jang, fact-checked by Sierra Juarez, and engineered by Sina Lofredo. Alex Goldmark is our executive producer.

James Sneed produced today's episode with help from Willa Rubin. It was edited by Jess Jang, fact-checked by Sierra Juarez, and engineered by Sina Lofredo. Alex Goldmark is our executive producer.

James Sneed produced today's episode with help from Willa Rubin. It was edited by Jess Jang, fact-checked by Sierra Juarez, and engineered by Sina Lofredo. Alex Goldmark is our executive producer.

And I'm Erica Barris. This is NPR. Thanks for listening.

And I'm Erica Barris. This is NPR. Thanks for listening.

And I'm Erica Barris. This is NPR. Thanks for listening.