Jay Fulcher

I had no money when I started the company.

Let's go, Nathan.

Yeah, I mean, it's not the way any CEO would want to kind of start their tenure, that's for sure.

But in some ways, it was kind of an exciting time, right?

We were reimagining what we thought Zenevitz could really mean to the marketplace.

It did require really a resizing of the organization and a rethinking of really our business strategy.

And one of the reasons why I was really attracted to the opportunity when

You know, the partners at Andreas and Horowitz called me to see if I would be interested was the fact that, you know, the company had already accomplished so much.

And we had already done some really, really incredible things in terms of establishing some kind of land speed records for SaaS company growth.

But what we hadn't yet done is we hadn't necessarily perfected our business model and really what we wanted to do with the company in terms of our value proposition.

And so it's not often when you have thousands of customers and plenty of cash with which to be able to kind of affect this pivot and to go in this new direction.

And so it was a hard first week, but it was also one that basically was really the thing to kind of set the tone for where we are today.

Well, first of all, I'm really fortunate because we have very sophisticated investors who really understood the overall opportunity that the company was trying to pursue.

And quite frankly, was able to kind of get over some of the crisis management work that the company obviously had to work through when we were kind of going through some of our compliance challenges.

I didn't really have to reset a lot of expectations.

Instead, what I basically tried to help everyone understand is that I felt like it was more important for us, instead of being a broker of insurance, we needed to kind of get back to our roots of being a technology company.

And we felt that by being a technology company, we could actually, instead of competing with brokers, we could collaborate and cooperate with brokers

in bringing a completely new paradigm, new value proposition to small business, where you could have HR payroll and benefits products

side by side on a single platform and do all of the things that I think Zenevitz now has become pretty broadly known for.

So it really didn't take a lot of rethinking with the investment group.