Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Jayesh Parmar

๐Ÿ‘ค Speaker
148 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

Yeah, so what we did end up doing is that institution came on and then we had priced out at that.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

So it converted at a price.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

Totally, it was nothing.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

I can't even remember what the revenue was.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

Yeah, less than 100 for sure.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

See we jumped around a little bit I mean our whole thing was is that we really at that time what we decided to do is a crowdfunding for events model the whole idea was being an event organizer myself I wanted to de-risk events so what we did is we created this this platform where it's you can go out there get a certain amount of buyers at a discounted rate so you can incentivize them and if you hit that threshold that will go on if you don't everyone gets their money back.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

beautiful work extremely well the problem with that is that there's no lifetime value of that customer uh once they get sort of market validation it's gone so we pivoted and then we pivoted into another model where it's like okay well why don't we try a pay what you want model which again worked phenomenally well but then we confused the market because they're like okay how do i pay what you want i don't you know this doesn't make a lot you can't get you can't give people that much choice they don't they won't make a decision

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

So that's exactly what ended up happening.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

And people would pay us and then sometimes they'd throw a check and the mail would come randomly.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

So it was just, it was, it was just, it was cool and weird and it worked.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

And then finally I was just like, okay, we want to take friction away, but then we added this other layer of friction.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

So then I was just like, okay, we're giving the whole bloody thing away for free.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

So we gave this premium one.

SaaS Interviews with CEOs, Startups, Founders
801: The $60M King of Ticket Sales

It's like, I feel like the ticketing world is going to be democratized.