JC Quintana

Yeah.

Did people know, and this is where I'm talking about from both sides, sometimes it is the customer's fault because they go in making assumptions that not a lot of knowledge is required for me to use this product for what I needed.

And then when I realized that much more knowledge is necessary, I go over to the company and they say, we're not accountable for that.

We're not responsible.

Then now is your problem.

So those conversations, expectations of how much do each party need to know to get the value and how accountable they are to deliver on the value they promise, it's a marriage of two things that are extremely important.

And then we'll wrap it up with the other two, which is things that you and I know about is, you know, we don't often talk about transparency.

We talk about trust.

We tend to say, oh, you can trust this product.

And I say, I don't want you to give me trust.

I'm going to figure that out on myself.

Product is an end result.

So the conversation that you and I need to have is not about product trust expectations.

the conversation that we need to have is about expectations of transparency.

How much access do I need?

How much transparency are you willing to give me?

And what is it going to cost me?

We keep going back to that cost.

How much is it going to cost me to actually get access

Absolutely.