JC Quintana

Some people are uncomfortable with it.

That's true.

And, you know, even kind of following that analogy, right?

It's like, what do people expect when they don't place the right amount of, you know, when there's not enough engagement between people, between functions, between organizations?

I include the community as a stakeholder in that as well, right?

What do you expect when you don't have expectation conversations about what engagement means, right?

And what is the depth and level and amount of engagement necessary based on the expectations that people bring?

I'm a highly engaging person, right?

I like to engage with people at the deepest possible level because I know how you want to communicate based on what I know about you.

Some people don't feel comfortable.

Some people rather, especially the younger generation, they rather you text them.

They rather you communicate with them via a mobile device on things to do with business, on things that have to do with personal things, which is why we tend to demonize millennials erroneously.

It's not that millennials don't like engagements.

They just don't like engagements that waste their time.

And they have found better ways to communicate certain things that traditionally don't.

We've used, you know, two hour meetings for it.

The most ambitious thing in my head when I wrote the book and as I teach workshops and teach people is, aspirationally, what I'm hoping people will do is,

be aware of them, right?

So that really is the first level.

I think that being aware of the fact that you can't jump to experience and you can't just stay in value.