JC Quintana

the Bible.

And to some extent, I do believe in the core concept of the book

which is people are looking for solutions to problems.

And so you should talk to people about your product in terms of what they deliver.

Michael Leboff is one of my mentors who wrote, how to win customers and keep them for life.

He talks about the golden rule and he talks about how, you know, people love to buy, hate to be sold, all those things, right?

I kind of fast forward to today.

I wish that I had not read

as many strategic selling book and solution selling books and instead wrote more about the art of war.

I wish that I had read the art of war first and maybe some of the stoic books that are very popular today instead of reading things like solution selling and things like that.

So it's going to sound a little pious.

I hope I'm right.

I hope that in the end, when we all kind of like figure out what the truth is about life, that they go, oh, JC was right.

That's right.

Hey, JC, listen.

If I'm gone, still come to my grave and say, hey, buddy.

My reasoning for that is that I think we overestimate the influence of character on business acumen.

I think that we push strategies first.

So great books like those books, they're still great to use at a certain point in time.

But until you mature to a point that you understand and define your character as a human being, it's very easy to know how you're even going to apply those things.