Jeff Bezos

But in addition to that, there are all these little tiny customer experience deficiencies. And we call those paper cuts. And we make long lists of them. And then we have dedicated teams the go fix paper cuts, because the teams working on the big issues never get to the paper cuts. They never work their way down the list to get to, they're working on big things, as they should,

But in addition to that, there are all these little tiny customer experience deficiencies. And we call those paper cuts. And we make long lists of them. And then we have dedicated teams the go fix paper cuts, because the teams working on the big issues never get to the paper cuts. They never work their way down the list to get to, they're working on big things, as they should,

But in addition to that, there are all these little tiny customer experience deficiencies. And we call those paper cuts. And we make long lists of them. And then we have dedicated teams the go fix paper cuts, because the teams working on the big issues never get to the paper cuts. They never work their way down the list to get to, they're working on big things, as they should,

And as you want them to. And so you need special teams who are charged with fixing paper cuts.

And as you want them to. And so you need special teams who are charged with fixing paper cuts.

And as you want them to. And so you need special teams who are charged with fixing paper cuts.

Yes. So that particular thing is probably a solution to a number of paper cuts. So if you go back and look at our order pipeline and how people shopped on Amazon before we invented one-click shopping, There was more friction. There was a whole series of paper cuts. And that invention eliminated a bunch of paper cuts.

Yes. So that particular thing is probably a solution to a number of paper cuts. So if you go back and look at our order pipeline and how people shopped on Amazon before we invented one-click shopping, There was more friction. There was a whole series of paper cuts. And that invention eliminated a bunch of paper cuts.

Yes. So that particular thing is probably a solution to a number of paper cuts. So if you go back and look at our order pipeline and how people shopped on Amazon before we invented one-click shopping, There was more friction. There was a whole series of paper cuts. And that invention eliminated a bunch of paper cuts.

And I think you're absolutely right, by the way, that when you come up with something like one-click shopping, again, this is so ingrained in people now. I'm impressed that you even notice it. Every time I click the button, I just never notice. A surge of happiness. There is in the perfect invention for the perfect moment in the perfect context, there is real beauty. Yeah.

And I think you're absolutely right, by the way, that when you come up with something like one-click shopping, again, this is so ingrained in people now. I'm impressed that you even notice it. Every time I click the button, I just never notice. A surge of happiness. There is in the perfect invention for the perfect moment in the perfect context, there is real beauty. Yeah.

And I think you're absolutely right, by the way, that when you come up with something like one-click shopping, again, this is so ingrained in people now. I'm impressed that you even notice it. Every time I click the button, I just never notice. A surge of happiness. There is in the perfect invention for the perfect moment in the perfect context, there is real beauty. Yeah.

It is actual beauty and it feels good. It's emotional. It's emotional for the inventor. It's emotional for the team that builds it. It's emotional for the customer. It's a big deal. And you can feel those things.

It is actual beauty and it feels good. It's emotional. It's emotional for the inventor. It's emotional for the team that builds it. It's emotional for the customer. It's a big deal. And you can feel those things.

It is actual beauty and it feels good. It's emotional. It's emotional for the inventor. It's emotional for the team that builds it. It's emotional for the customer. It's a big deal. And you can feel those things.

Yeah, and you need a big group of people who feel that kind of satisfaction with creating that kind of beauty.

Yeah, and you need a big group of people who feel that kind of satisfaction with creating that kind of beauty.

Yeah, and you need a big group of people who feel that kind of satisfaction with creating that kind of beauty.

We co-evolve with our tools, right? So, you know, we invent new tools and then our tools change us.

We co-evolve with our tools, right? So, you know, we invent new tools and then our tools change us.