Jeff Cotton

Keep giving them accolades and praise for getting the company to where it was and being central figures.

Anytime we had a strategic topic or a long range planning topic, product vision, roadmap, those kinds of things.

I let those guys deliver the message, present to the company, et cetera, because I needed them.

It was critical to have them on board.

But really emphasizing that it was really their company really mattered.

But I would be thinking about how can you get experienced operators?

I will tell you now as a board member and an investor in a lot of early stage companies, this is one of the things I see most organizations struggle with the most.

You need help operationally.

You need someone who's going to build structure and operating rigor tricks that help you build repeatability.

Repeatability is the thing that I see over and over that people struggle with.

And by the way, acquirers or PE firms or whoever is a potential exit for your business is going to that's the primary thing they're looking for.

is repeatability.

And you're going to need that type of operational rigor to help you get there.

So I'd be thinking about that, but then making sure that it's someone that understands what their role is and fits within that sort of founder mentality, because it's very, it's very possible to do that.

And you just have to make sure that the old and the new all feel like they have a seat at the table.

All right.

That is the tenfold story.

Thank you.