Jeff Dudan
speaker
309 appearances
3 recordings
3 series
first heard Nov 2024
last heard May 2025
Jeff Dudan’s voice in public audio — every appearance, attributed to the second.
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Appearances
We have so many of our business owners that we put in business through AdvantiClean that I'm still connected with that are just doing incredible things out there. But the fundamental of what they are doing was all of the things that they learned by being an operator within our system.
Yeah, so those are two different things. So didn't trademark, yes, you can start. You would disclose that in your disclosure documents that say we have a trademark applied for, here is the application number, Here's the date that we filed for it. And now if you get denied on that, then that requires an additional disclosure immediately. So you've got to do that.
Now, if you went to a trademark attorney and they said, you know, no way.
Look, Ryan, I learned a long time ago that if I'm going to be broke, I don't want to be tired, too. Can you imagine if I'm going to be broke, like I'm going to be comfortably laid up on, you know, catfishing somewhere in a really in a garbage pick lawn lawn chair? No, but like, look, I mean, you build this whole brand and then the equity is in the name.
I mean, when you go to sell your franchise system, a lot of it has to do with what's the equity in the brand. People know the brand. So if you don't own it, I mean, it's just you've just kind of built. I'm not going to say you built it for nothing, but that would be a non-starter if you can't get a trademark. I don't think anyone would do that. Yes, you would have to go through a rebrand.
And, uh, you know, you would think that in this day and age that every good name is taken, but it's not true. There's all kinds of variations of things you can get. You can make up words, you know, there's get a little creative.
Yeah, it's still we had a really good episode. It still plays a lot. It plays overseas. I'll know when it plays in Australia or in Europe somewhere because I'll get a bunch of weird Facebook messages. So now. So in 2016. They were filming season eight and they had somebody drop out at the last minute. So one of the things in life is if there's no reason to say no, then you say yes.
So they came to us and said, we've got two weeks to do this. We've got seven or eight people that we're talking to. We'd have to fly out from California tomorrow, shoot a sizzle reel, put it together, pitch it to NBC. And they would, or was it CBS? I think it was CBS. Pitch it to the network. Yeah. Pitch it to CBS.
and they would have to decide so we did that and really quick it came back that they were interested in having us on so then we went through the reams and reams and reams of paperwork and it was we went out on the show I mean we went out on the road maybe like a month later and it was a surreal experience for those people that haven't been behind the scenes in a production like that
It was really cool. I know I signed a bunch of confidentiality stuff and I really don't want to do anything to, you know, I don't want to say anything that makes it harder for them to do the show. But it just it seems to me, Ryan, like every year the show is canceled.
And then somehow it comes back for another. So but I mean, to pull this, it's such a well-known show. But I will tell you the the way that this is done, there is it is it is so it is done so well and so over the top. That you would not think, like, people do, like, is this undercover boss? And then as this is going on, they're like, no, it's not. It's clearly not. But it really is.
So, yeah, it was great. We ended up being on the road. We had a couple of little hiccups with a couple of things that were going on politically where we shot some stuff in North Carolina and then there. They're like, oh, well, we don't want to shoot in North Dakota. We had to reshoot stuff. So I had to fly my family. We did all the family stuff, right? We went, we did the office stuff.
We did the B-roll at the office. And then we went to the house and, you know, I'm cooking hot dogs on the grill. Dogs are swimming in the pool and all that. And they're like, we can't use any of that because there was some political thing going on. So, and it was a, you know, one of those things. And so then they, You know, we go out on the road for a week. We film two or three segments.
We fly my family to this wonderful resort somewhere in Georgia and we reshoot all of the family stuff. And then we go on the road. So I was on the road for a total of like 16 days. And it was a great experience. And I will tell you that we had five, the producer said we had five episodes that we had to cut one that many shows would have killed to have.
I mean, our franchisees were absolutely amazing. They lived the values of our company. They were out there trying to do the best thing for the customer. They were highly empathetic. I mean, I could have picked at a few things here and there, but at the end of the day, we ended up with four great segments. I got busted twice. They showed one of them.
But it was really – I think what's interesting about the process is – You know, we have a, you haven't been here yet. I think you're coming, but I don't know if you've been here yet. But, you know, we have a 22,000 square foot building on a five acre campus. It's kind of got broad shoulders. And, you know, we would, I would, I coached over 30 seasons of my kids' sports.
And we would do, you know, my daughter's basketball team would practice in our warehouse. I lined the side yard as a football field. And that's where I coached our peewee football teams when the kids were growing up. People didn't even know I owned the business. That's kind of how we rolled. People had no idea really what we did, the scale of the enterprise.
They didn't know that, oh, it's nice they let you practice here. And and so like we we were pretty under the radar and I sat my kids down on the couch in our in our bonus room. And above it is a quote on the wall we put and it has kids pictures of, you know, them doing whatever it is they did that, you know, we wanted them to think we were proud of them for.
And and then it had this quote from Jerry Moore, the football coach at Appalachian State. It said, always do more than is expected. And then we had our family values up on our little plaque there and stuff. And one of the family values is trust yourself to take chances, fail fast and move forward, always do more than is expected, you know, and all of that.
And it's like, and I said, well, I said, guys, this is going to change things. And this is, I mean, it might change things at your school. I mean, we're going to be giving away a quarter million dollars worth of stuff. I mean, people are clearly going to know that, you know, whatever it is that makes the show. But when you looked at our values, it's like we couldn't say no.
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